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    Presentations that Move Right to the Sale

    Presentations that Move Right to the Sale
    If you've ever seen figure skating, you know what a pleasure it is to follow the skaters on the ice because they move so gracefully from one step into the next, seemingly without effort. They don't move in a jerky, disjointed fashion; if they did, you wouldn't want to watch them. Much the same can be said of winning sales presentations. ...
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    The Sales & Marketing Alignment Imperative

    Research and Markets has announced the addition of the "Closing the Gap Report: The Sales & Marketing Alignment Imperative" report to their offering. CLOSING THE GAP: The Sales & Marketing Alignment Imperative shows that many companies worldwide still fall short of realizing aligned sales goals and marketing activities. And while many companies recognize the benefits of better partnering across these key ...
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    Using the Web to Drive Sales

    Using the Web to Drive Sales
    The explosion of online social media can feel daunting. Not only do you have to figure out how to use Twitter, you have to figure out how to use it effectively. Is Facebook a prospecting gold mine or a monumental waste of time. With new web technologies cropping up almost every day, it is even harder to figure out which ones ...
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    Sociable! Integrating Social Media Into Sales

    1. Identify Your Goal Getting on Facebook, because some marketing guru said you should is a bad idea. Blogging, because your competitors are, is equally bad in its strategic significance. Here are some good examples of annual goals: “To increase staff recruitment by 5% this year through engaging 18 to 23 year old men and women in BC through interactive blogs, ...
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    How Facebook Can Drive Sales

    How Facebook Can Drive Sales
    Listening to your customers on social sites isn't just a trend; it's crucial to establishing your brand as connected, helpful and hip. But with accounts on multiple social sites connecting you to disparate groups of friends, colleagues and contacts, keeping an eye on their updates and managing your own can become an unwieldy and time-consuming process. Thankfully for the time-strapped entrepreneur, ...
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    Visual Merchandisers: Retail's Silent Salespeople

    Visual Merchandisers: Retail's Silent Salespeople
    Walk into any retail store, and you'll notice that someone has spent a substantial amount of time, energy and often money to make everything look just right - starting with the store's outer display windows - so that you, the customer, will be more apt to go into buying mode. That someone is a visual merchandiser, whose job is ultimately to ...