Skills >> Browse Articles

Browse Public Relations Articles

  • +3

    PR Companies: Who Are They Hiring?

    PR Companies: Who Are They Hiring?
    Getting your foot in the door of PR is the easy part. How to make sure the door doesn't get slammed in your face is what most people want to know. Whether you're interested in corporate, celebrity, publishing, government, hotel, travel, small business, or international public relations, you have to start at the ground level. (And beware, some companies will make ...
    Rated: +3
  • +1

    Why PR Is the Prescription

    Why PR Is the Prescription
    Times are tough. It can be difficult to keep your focus on driving the top line when the bottom line is bleeding red. A lot of us can identify with John Krafcik, acting president and CEO of Hyundai Motor America, when he says, "Flat is the new up." Still, you know you can't put your marketing program entirely on hold. You ...
    Rated: +1
  • +5

    Lessons from Brand Obama

    Lessons from Brand Obama
    Use the president's message control strategies to command attention. Politics aside, most people would agree that President Obama is a masterful communicator. Obama is really our nation’s first public figure to adeptly embrace the full power of the new media buffet. This president is seizing both traditional and new media opportunities to deploy his messages in both an expeditious and ubiquitous ...
    Rated: +5
  • Rate

    How to Get Your Story Picked Up by the Media

    How to Get Your Story Picked Up by the Media
    Every journalist has secretly wished he could educate marketers and PR professionals on how to effectively send their messages. People bug the media too much, says Rhoda Weiss, chair and CEO of the Public Relations Society of America. “It’s not about taking people out for drinks and steak dinners,” says Weiss. “Those days are over.” Instead, her advice is to provide ...
  • +4

    How to Avoid Death By Social Media

    How to Avoid Death By Social Media
    They’re infiltrating our society from the ground up. They’re your friends, your neighbors, your employees. They could even be your parents. Regardless of what you call them in your “real” life, in the world of social media these people can hold a more dubious title; terrorist. Not the kind armed with traditional WMD; these social media terrorists, armed with only a ...
    Rated: +4