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    PR Companies: Who Are They Hiring?

    PR Companies: Who Are They Hiring?
    Getting your foot in the door of PR is the easy part. How to make sure the door doesn't get slammed in your face is what most people want to know. Whether you're interested in corporate, celebrity, publishing, government, hotel, travel, small business, or international public relations, you have to start at the ground level. (And beware, some companies will make ...
    Rated: +3
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    Why PR Is the Prescription

    Why PR Is the Prescription
    Times are tough. It can be difficult to keep your focus on driving the top line when the bottom line is bleeding red. A lot of us can identify with John Krafcik, acting president and CEO of Hyundai Motor America, when he says, "Flat is the new up." Still, you know you can't put your marketing program entirely on hold. You ...
    Rated: +1
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    To Beat Recession, Indies Launch Buy-Local Push

    The buy-local movement isn't new. For the past decade, independent businesses have banded together to urge local consumers to spend more of their dollars closer to home. Proponents say doing so helps build vibrant local economies by keeping money circulating in the area rather than elsewhere, while detractors say the economic benefits are negligible. Now, amid the sinking national economy, some ...
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    Brand Makeovers: 3 Lessons in Reinvention

    Brand Makeovers: 3 Lessons in Reinvention
    Brands are like beauty queens: Even the most illustrious need makeovers from time to time. Big names overhaul their brands to boost sales by getting back in touch with their original identity, or forging a new and improved one. Not so long ago, Target competed directly with other discount big-box stores. Today, it has a distinct image, affluent customers and powerful ...
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    Sales Lessons From Wild Guerilla Marketers

    Sales Lessons From Wild Guerilla Marketers
    Guerrilla marketing is an unconventional system of promotions, relying on time, energy, and imagination instead of big marketing budgets. As sales people we can learn from the principles guerrilla marketers use to surprise, perplex, and delight our future customers. We have assembled great video examples of the principles of guerrilla marketing. You probably don't have the budget of Nike, but don't ...
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    Lessons from Brand Obama

    Lessons from Brand Obama
    Use the president's message control strategies to command attention. Politics aside, most people would agree that President Obama is a masterful communicator. Obama is really our nation’s first public figure to adeptly embrace the full power of the new media buffet. This president is seizing both traditional and new media opportunities to deploy his messages in both an expeditious and ubiquitous ...
    Rated: +5
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    The Sales & Marketing Alignment Imperative

    Research and Markets has announced the addition of the "Closing the Gap Report: The Sales & Marketing Alignment Imperative" report to their offering. CLOSING THE GAP: The Sales & Marketing Alignment Imperative shows that many companies worldwide still fall short of realizing aligned sales goals and marketing activities. And while many companies recognize the benefits of better partnering across these key ...
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    7 Marketing Techniques to Attract Clients

    7 Marketing Techniques to Attract Clients
    With the global credit crunch biting hard, companies often feel pressured to spend more money on their marketing in the hope that they will get noticed in a crowded market space. There is another way! 1. Know Who You Are Trying to Attract It sounds simple but who precisely do you want as your clients? What are their characteristics? Break the ...
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    Branding Myths (and How to Avoid Them)

    Branding Myths (and How to Avoid Them)
    Do you remember the story of Chicken Little? If one person tells you the sky is falling, you laugh at him. But if you're told the same story over and over, pretty soon you believe it. This also rings true with branding - just because everyone else is saying or doing something doesn't mean that it works. Time and again I ...
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    Brand Confusion=Death in the Marketplace

    Brand Confusion=Death in the Marketplace
    Companies, organizations and even individuals spend years of toil and treasure to create a brand that sets them apart from their competition. The investment in terms of time, money and creativity can be massive. The impact a well developed brand can have can’t be overestimated. Some brands are so recognizable that people think they know and understand the company or organization ...
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    7 Marketing Techniques to Attract Clients

    7 Marketing Techniques to Attract Clients
    2. Think Like Your Potential Client Once you have identified your target client, you need to switch roles and put yourself in his shoes. What pain does he have that you can solve? Does he realize he has this pain? It could be that you are a training consultant and you provide communications training. HR professionals, for example, are probably concerned ...
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    How to Get Your Story Picked Up by the Media

    How to Get Your Story Picked Up by the Media
    Every journalist has secretly wished he could educate marketers and PR professionals on how to effectively send their messages. People bug the media too much, says Rhoda Weiss, chair and CEO of the Public Relations Society of America. “It’s not about taking people out for drinks and steak dinners,” says Weiss. “Those days are over.” Instead, her advice is to provide ...
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    5 Deadly Marketing Mistakes

    5 Deadly Marketing Mistakes
    In my book, Kick-ass Copywriting in 10 Easy Steps, I teach small and mid-size business owners who can't afford to hire professional copywriters how to write effective copy that will bring the results from their marketing efforts that they want and need. However, just as there are steps you must take to write great copy, there are also mistakes you can ...
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    Blog Your Way To a Bigger Business

    Blog Your Way To a Bigger Business
    Education or value-based marketing is an important tool to attracting new customers to your business. Blogging is an excellent tool for sharing that knowledge with potential customers. Therefore, having your own blog or blog posting, commenting on others Blogs is a smart marketing strategy, as long as you implement these tactics. These tips will get you started increasing your education-based marketing ...
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    Critics in a McFurry Over Product Placement

    Critics in a McFurry Over Product Placement
    Critics consider the practice stealth advertising—and are pressuring the FCC for tougher regulation. Nothing infuriates Corie Wright more than when a TV network and advertiser try to sneak a product pitch past viewers. Case in point: Elisa and Jack of 30 Rock fame discussing whether McDonald's McFlurry is the best dessert in the world. "It's egregious and deceptive," says Wright, a ...
    Rated: +3
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    After Microsoft-Yahoo Deal, SEO Isn't Just About Google Anymore

    After Microsoft-Yahoo Deal, SEO Isn't Just About Google Anymore
    Windfall in Store for Digital Agencies as Marketers Aim for Top Spots in Bing Search Results It will be at least nine months -- and probably closer to a year -- before Microsoft takes over Yahoo's search infrastructure, theoretically consolidating 28% of the U.S. search market and mounting the first credible challenge on Google in a decade. But it's not too ...
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    To get ahead in this e-world: Create and market content

    Q: Everyone says we are supposed to grow our business digitally in this digital age. But for the average small business, what really can or are we supposed to do, other than have a great website and maybe a blog? — Bill A: Yes, we have all heard the same advice, and I am even responsible for disseminating some of it: ...
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    Online Advertising Made Simple

    Online Advertising Made Simple
    Follow these essential tips for an online campaign that increases sales. Right now, the internet accounts for one third of the typical media day for all U.S. adults. Consumers spend nearly four hours online daily according to a report from The Media Audit--that’s 32.5 percent of their media time compared to daily exposure to newspapers, radio, TV and outdoor advertising. The ...
    Rated: +2
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    How to Avoid Death By Social Media

    How to Avoid Death By Social Media
    They’re infiltrating our society from the ground up. They’re your friends, your neighbors, your employees. They could even be your parents. Regardless of what you call them in your “real” life, in the world of social media these people can hold a more dubious title; terrorist. Not the kind armed with traditional WMD; these social media terrorists, armed with only a ...
    Rated: +4
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    Confessions of an Account Exec.: 5 Steps to Pitch on Time

    Confessions of an Account Exec.: 5 Steps to Pitch on Time
    Wouldn’t it be nice if you could read an editor’s mind and know exactly what kind of content they wanted and what sources they were looking for, so that you could tailor your pitch accordingly? With an editorial calendar at your fingertips, you don’t have to be a mind reader. An editorial calendar shows the major editorial features, sections, themes, and ...