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    Critics in a McFurry Over Product Placement

    Critics in a McFurry Over Product Placement
    Critics consider the practice stealth advertising—and are pressuring the FCC for tougher regulation. Nothing infuriates Corie Wright more than when a TV network and advertiser try to sneak a product pitch past viewers. Case in point: Elisa and Jack of 30 Rock fame discussing whether McDonald's McFlurry is the best dessert in the world. "It's egregious and deceptive," says Wright, a ...
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    A Marketer is a Terrible Thing to Waste (P.2)

    A Marketer is a Terrible Thing to Waste (P.2)
    Last week, Beth Comstock, chief marketing officer and senior VP at GE discussed the importance of Marketers in rebuilding the economy. Today, more tips on the importance of reexamining value, how to measure success, making innovation the lifeline and investing in the best. Reexamine Value and How To Measure Success According to a recent study of CMOs conducted by executive recruiting ...
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    7 Free Web Alternatives to Photoshop

    7 Free Web Alternatives to Photoshop
    Tired of going through trial versions of Adobe Photoshop? Frustrated by the limitations of common accessory programs like Paint? You're not alone. Adobe Photoshop may be the holy grail of photo editing software, but that doesn't mean you've got to break the bank to produce high-quality photos! The Internet has spawned some amazing open source photo editing programs that'll get the ...
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    To get ahead in this e-world: Create and market content

    Q: Everyone says we are supposed to grow our business digitally in this digital age. But for the average small business, what really can or are we supposed to do, other than have a great website and maybe a blog? — Bill A: Yes, we have all heard the same advice, and I am even responsible for disseminating some of it: ...