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    To Beat Recession, Indies Launch Buy-Local Push

    The buy-local movement isn't new. For the past decade, independent businesses have banded together to urge local consumers to spend more of their dollars closer to home. Proponents say doing so helps build vibrant local economies by keeping money circulating in the area rather than elsewhere, while detractors say the economic benefits are negligible. Now, amid the sinking national economy, some ...
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    Five Don'ts for Marketing in Tough Times

    Five Don'ts for Marketing in Tough Times
    Unpredictable. Slow. Bleak. Grim. Gloomy. All words that have been used to describe the economic outlook for the balance of 2008—and depending upon who you talk to, the scenario for 2009 and beyond. Standard & Poor's believes the economic difficulties we've been experiencing due to the mortgage mess and skyrocketing oil prices will be at their worst early next year (BusinessWeek.com, ...
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    In Advertising, Consistency Pays Off

    In Advertising, Consistency Pays Off
    Your ability to sustain a long-term advertising program shows customers that you're a successful, reliable brand I recently purchased a new digital TV. Normally, Circuit City (CC) would have been on my list as one store in which to shop, but the struggles the company was facing (followed by its decision to declare bankruptcy) made me nervous. I was sure I ...
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    How To: Effective Market Research

    How To: Effective Market Research
    Every small business owner-manager must ask the following questions to devise effective marketing strategies: Who are my customers and potential customers? What kind of people are they? Where do they live? Can and will they buy? Am I offering the kinds of goods or services they want at the best place, at the best time, and in the right amounts? Are ...
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    Are You Ready For Some Super Bowl...Ads?!!

    Are You Ready For Some Super Bowl...Ads?!!
    Movie-makers have the Oscars. Singers have the Grammys. AND Ad Freaks have the Super Bowl. Yes, tis the time of year when commercials reign supreme and 30 second spots can run you a cool $3 million! Who can cut the creative mustard and who's gonna get left behind amidst the empty beer cans and bar snacks? We've got all the Super ...
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    Marketers: 5 Secrets to Getting Your Emails Read!

    Marketers: 5 Secrets to Getting Your Emails Read!
    Years ago voicemail was all the rage. There was no e-mail, so people tended to honor and even return their voicemail messages. It was a good time... But that's history now. Email has changed everything, and people now hit the delete button on their voicemail messages the instant they hear something they don't like - which is usually when it's a ...
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    Clever Insights for Brand Builders

    Clever Insights for Brand Builders
    Brand builders always instinctively felt that the sales lever so loved by consumers, the price promotion, was not just grubby but also damaging to the long-term health of a brand. That said, we've rarely been able to articulate our dislike of price promotions in a way that stands up to any kind of scrutiny, making us seem petulant and uncommercial in ...
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    Critics in a McFurry Over Product Placement

    Critics in a McFurry Over Product Placement
    Critics consider the practice stealth advertising—and are pressuring the FCC for tougher regulation. Nothing infuriates Corie Wright more than when a TV network and advertiser try to sneak a product pitch past viewers. Case in point: Elisa and Jack of 30 Rock fame discussing whether McDonald's McFlurry is the best dessert in the world. "It's egregious and deceptive," says Wright, a ...
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    A Marketer is a Terrible Thing to Waste (P.1)

    A Marketer is a Terrible Thing to Waste (P.1)
    Beth Comstock, chief marketing officer and senior VP at GE, explains how marketers can help rebuild the economy. At many companies, marketing has long been the fair-weather friend— highly visible when times are good, starved of attention and resources when things are tough. As a result of the economic downturn, marketing budgets are being slashed and the stewards of many of ...
    Rated: +2
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    Marketing in a Virtual World

    Marketing in a Virtual World
    The streets are paved with gold for marketers brave enough to step into the new virtual world. Web 2.0 has arrived, and its leaders are three-dimensional social networking sites, where visitors create avatars that make friends, build homes, earn and spend virtual currency, and craft just about anything they can imagine out of thin air. A pioneer in this terrain, American ...
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    To get ahead in this e-world: Create and market content

    Q: Everyone says we are supposed to grow our business digitally in this digital age. But for the average small business, what really can or are we supposed to do, other than have a great website and maybe a blog? — Bill A: Yes, we have all heard the same advice, and I am even responsible for disseminating some of it: ...