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    Confessions of an Account Exec: Glamour Fumble

    Confessions of an Account Exec: Glamour Fumble
    Last weekend, I picked up the July issue of Glamour magazine. I’m not loyal to the publication, but purchase it occasionally for entertainment’s sake. The July issue featured the lovely Jessica Biel with a large side-head reading “500 Genius Buys Under $50.” I may not have the most instinctual fashion sense, but I am a bargain shopper and I’d be lying ...
    Rated: +2
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    Confessions of an Account Exec: Stepping Out of Your PR Comfort Zone

    Confessions of an Account Exec: Stepping Out of Your PR Comfort Zone
    A public relations specialist is an image shaper. My job is to generate positive publicity for my clients and nurture, maintain and enhance their reputations. All too often, PR executives get hung up on weighing their successes or failures by the amount of TV hits or print placements and their accompanying media values. But public relations is also about establishing and ...
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    9 Ways to Create a Positive Customer Experience

    9 Ways to Create a Positive Customer Experience
    Success in sales depends directly on your ability to make yourself likeable, and create a positive experience for your customers. The following 9 Tips are some of the best - and easiest - ways I know to help you create a more positive customer experience: 1. Love what you sell, the company you work for and the customers you serve. If ...
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    6 Rules in Dealing with Unhappy Customers

    6 Rules in Dealing with Unhappy Customers
    You know that I am passionate about good customer relations, any of my clients will confirm that fact, and I fervently believe that the focus of all modern management thinking and strategic business practice has to be the customer. Common sense suggests that keep your customers happy and your sales will continue to soar - neglect them or take them for ...
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    "A" Is for Customer Service

    "A" Is for Customer Service
    Customer service is built on the bedrock of a positive attitude. Without the positive attitude all of the attempts to "train" customer service will fail. Picture this; a man, Mr Jones, walks up to the front desk of an hotel at the beginning of a holiday. He has just completed a twelve hour flight in economy class overnight to reach his ...
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    Social Media Networking: The New Frontier for Interacting With Customers

    Social Media Networking: The New Frontier for Interacting With Customers
    The marketing experts tell us that there are three steps to getting our customers to act to choose us - think, feel, and do. Last month, we discussed some of the items that develop the "think" component, making people aware of your company. We stressed the importance of the basics in getting your Web site to best represent your company and ...
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    Social Media Networking: The New Frontier for Interacting With Customers

    Social Media Networking: The New Frontier for Interacting With Customers
    The marketing experts tell us that there are three steps to getting our customers to act to choose us - think, feel, and do. Last month, we discussed some of the items that develop the "think" component, making people aware of your company. We stressed the importance of the basics in getting your Web site to best represent your company and ...
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    Confessions of an Account Exec: Don't Misrepresent Your Client

    Confessions of an Account Exec: Don't Misrepresent Your Client
    At the beginning of the semester, we hired new interns, as the firm always does. On his first day, one of the interns proceeded to tell me that he had never heard of R-A Sushi, one of our clients. When I corrected him that, in fact, the client is RA (pronounced like raw) Sushi, he continued to tell me that he ...
    Rated: +4
  • +2

    Making a Statement Loud and Clear

    Making a Statement Loud and Clear
    Basic Steps and Expert Tips Unite to help you Write that Killer Press Release! What is a press release? A press release is a written statement distributed to media outlets (magazines and newspapers, book publishers, television and movie studios, and professionals in your respective industry) via e-mail or snail mail. Why send a press release? The purpose of a press release ...
    Rated: +2