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    5 Deadly Marketing Mistakes

    5 Deadly Marketing Mistakes
    In my book, Kick-ass Copywriting in 10 Easy Steps, I teach small and mid-size business owners who can't afford to hire professional copywriters how to write effective copy that will bring the results from their marketing efforts that they want and need. However, just as there are steps you must take to write great copy, there are also mistakes you can ...
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    9 Ways to Create a Positive Customer Experience

    9 Ways to Create a Positive Customer Experience
    Success in sales depends directly on your ability to make yourself likeable, and create a positive experience for your customers. The following 9 Tips are some of the best - and easiest - ways I know to help you create a more positive customer experience: 1. Love what you sell, the company you work for and the customers you serve. If ...
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    Reinforcing Your Marketing Message

    Reinforcing Your Marketing Message
    There is a growing need to make an immediate impact on consumers in a world where they are relentlessly exposed to thousands of marketing messages a day. This has led to a temptation for some retailers and brand owners to abandon the traditional field- marketing techniques of merchandising, auditing, sampling and mystery shopping, in favor of more experiential methods. Fully aware ...
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    Stretch Your Marketing Budget By Thinking Outside the Box

    Stretch Your Marketing Budget By Thinking Outside the Box
    The fact that a T-Mobile ad has attracted more views on YouTube than Barack Obama's historic inauguration speech may be viewed by some as a dispiriting sign of the times. The clip of commuters breaking into a dance routine at London's Liverpool Street station is, at the time of writing, the 57th most- viewed YouTube clip of all time. Its popularity ...
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    6 Rules in Dealing with Unhappy Customers

    6 Rules in Dealing with Unhappy Customers
    You know that I am passionate about good customer relations, any of my clients will confirm that fact, and I fervently believe that the focus of all modern management thinking and strategic business practice has to be the customer. Common sense suggests that keep your customers happy and your sales will continue to soar - neglect them or take them for ...
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    "A" Is for Customer Service

    "A" Is for Customer Service
    Customer service is built on the bedrock of a positive attitude. Without the positive attitude all of the attempts to "train" customer service will fail. Picture this; a man, Mr Jones, walks up to the front desk of an hotel at the beginning of a holiday. He has just completed a twelve hour flight in economy class overnight to reach his ...
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    Social Media Networking: The New Frontier for Interacting With Customers

    Social Media Networking: The New Frontier for Interacting With Customers
    The marketing experts tell us that there are three steps to getting our customers to act to choose us - think, feel, and do. Last month, we discussed some of the items that develop the "think" component, making people aware of your company. We stressed the importance of the basics in getting your Web site to best represent your company and ...
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    Using the Web to Drive Sales

    Using the Web to Drive Sales
    The explosion of online social media can feel daunting. Not only do you have to figure out how to use Twitter, you have to figure out how to use it effectively. Is Facebook a prospecting gold mine or a monumental waste of time. With new web technologies cropping up almost every day, it is even harder to figure out which ones ...
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    Social Media Networking: The New Frontier for Interacting With Customers

    Social Media Networking: The New Frontier for Interacting With Customers
    The marketing experts tell us that there are three steps to getting our customers to act to choose us - think, feel, and do. Last month, we discussed some of the items that develop the "think" component, making people aware of your company. We stressed the importance of the basics in getting your Web site to best represent your company and ...
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    7 Marketing Techniques to Attract Clients

    7 Marketing Techniques to Attract Clients
    2. Think Like Your Potential Client Once you have identified your target client, you need to switch roles and put yourself in his shoes. What pain does he have that you can solve? Does he realize he has this pain? It could be that you are a training consultant and you provide communications training. HR professionals, for example, are probably concerned ...
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    How to Get Your Story Picked Up by the Media

    How to Get Your Story Picked Up by the Media
    Every journalist has secretly wished he could educate marketers and PR professionals on how to effectively send their messages. People bug the media too much, says Rhoda Weiss, chair and CEO of the Public Relations Society of America. “It’s not about taking people out for drinks and steak dinners,” says Weiss. “Those days are over.” Instead, her advice is to provide ...
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    5 Deadly Marketing Mistakes

    5 Deadly Marketing Mistakes
    In my book, Kick-ass Copywriting in 10 Easy Steps, I teach small and mid-size business owners who can't afford to hire professional copywriters how to write effective copy that will bring the results from their marketing efforts that they want and need. However, just as there are steps you must take to write great copy, there are also mistakes you can ...
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    Are You Ready For Some Super Bowl...Ads?!!

    Are You Ready For Some Super Bowl...Ads?!!
    Movie-makers have the Oscars. Singers have the Grammys. AND Ad Freaks have the Super Bowl. Yes, tis the time of year when commercials reign supreme and 30 second spots can run you a cool $3 million! Who can cut the creative mustard and who's gonna get left behind amidst the empty beer cans and bar snacks? We've got all the Super ...
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    Blog Your Way To a Bigger Business

    Blog Your Way To a Bigger Business
    Education or value-based marketing is an important tool to attracting new customers to your business. Blogging is an excellent tool for sharing that knowledge with potential customers. Therefore, having your own blog or blog posting, commenting on others Blogs is a smart marketing strategy, as long as you implement these tactics. These tips will get you started increasing your education-based marketing ...
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    Marketers: 5 Secrets to Getting Your Emails Read!

    Marketers: 5 Secrets to Getting Your Emails Read!
    Years ago voicemail was all the rage. There was no e-mail, so people tended to honor and even return their voicemail messages. It was a good time... But that's history now. Email has changed everything, and people now hit the delete button on their voicemail messages the instant they hear something they don't like - which is usually when it's a ...
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    Confessions of an Account Exec: Don't Misrepresent Your Client

    Confessions of an Account Exec: Don't Misrepresent Your Client
    At the beginning of the semester, we hired new interns, as the firm always does. On his first day, one of the interns proceeded to tell me that he had never heard of R-A Sushi, one of our clients. When I corrected him that, in fact, the client is RA (pronounced like raw) Sushi, he continued to tell me that he ...
    Rated: +4
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    Sociable! Integrating Social Media Into Sales

    1. Identify Your Goal Getting on Facebook, because some marketing guru said you should is a bad idea. Blogging, because your competitors are, is equally bad in its strategic significance. Here are some good examples of annual goals: “To increase staff recruitment by 5% this year through engaging 18 to 23 year old men and women in BC through interactive blogs, ...
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    How Facebook Can Drive Sales

    How Facebook Can Drive Sales
    Listening to your customers on social sites isn't just a trend; it's crucial to establishing your brand as connected, helpful and hip. But with accounts on multiple social sites connecting you to disparate groups of friends, colleagues and contacts, keeping an eye on their updates and managing your own can become an unwieldy and time-consuming process. Thankfully for the time-strapped entrepreneur, ...
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    Visual Merchandisers: Retail's Silent Salespeople

    Visual Merchandisers: Retail's Silent Salespeople
    Walk into any retail store, and you'll notice that someone has spent a substantial amount of time, energy and often money to make everything look just right - starting with the store's outer display windows - so that you, the customer, will be more apt to go into buying mode. That someone is a visual merchandiser, whose job is ultimately to ...
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    Clever Insights for Brand Builders

    Clever Insights for Brand Builders
    Brand builders always instinctively felt that the sales lever so loved by consumers, the price promotion, was not just grubby but also damaging to the long-term health of a brand. That said, we've rarely been able to articulate our dislike of price promotions in a way that stands up to any kind of scrutiny, making us seem petulant and uncommercial in ...
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