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    How To: Effective Market Research

    How To: Effective Market Research
    Every small business owner-manager must ask the following questions to devise effective marketing strategies: Who are my customers and potential customers? What kind of people are they? Where do they live? Can and will they buy? Am I offering the kinds of goods or services they want at the best place, at the best time, and in the right amounts? Are ...
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    PR Companies: Who Are They Hiring?

    PR Companies: Who Are They Hiring?
    Getting your foot in the door of PR is the easy part. How to make sure the door doesn't get slammed in your face is what most people want to know. Whether you're interested in corporate, celebrity, publishing, government, hotel, travel, small business, or international public relations, you have to start at the ground level. (And beware, some companies will make ...
    Rated: +3
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    Sales Lessons From Wild Guerilla Marketers

    Sales Lessons From Wild Guerilla Marketers
    Guerrilla marketing is an unconventional system of promotions, relying on time, energy, and imagination instead of big marketing budgets. As sales people we can learn from the principles guerrilla marketers use to surprise, perplex, and delight our future customers. We have assembled great video examples of the principles of guerrilla marketing. You probably don't have the budget of Nike, but don't ...
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    Brand Makeovers: 3 Lessons in Reinvention

    Brand Makeovers: 3 Lessons in Reinvention
    Brands are like beauty queens: Even the most illustrious need makeovers from time to time. Big names overhaul their brands to boost sales by getting back in touch with their original identity, or forging a new and improved one. Not so long ago, Target competed directly with other discount big-box stores. Today, it has a distinct image, affluent customers and powerful ...
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    Making a Statement Loud and Clear

    Making a Statement Loud and Clear
    Basic Steps and Expert Tips Unite to help you Write that Killer Press Release! What is a press release? A press release is a written statement distributed to media outlets (magazines and newspapers, book publishers, television and movie studios, and professionals in your respective industry) via e-mail or snail mail. Why send a press release? The purpose of a press release ...
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    How to Avoid Death By Social Media

    How to Avoid Death By Social Media
    They’re infiltrating our society from the ground up. They’re your friends, your neighbors, your employees. They could even be your parents. Regardless of what you call them in your “real” life, in the world of social media these people can hold a more dubious title; terrorist. Not the kind armed with traditional WMD; these social media terrorists, armed with only a ...
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    Never Stop Learning

    Never Stop Learning
    It hurts to learn. Yet, learning keeps us mentally agile well into our golden years, and it's the hallmark of successful entrepreneurs. Keeping up with what you don't know has the amazing ability to transform what you do know into the next million buck idea. Constant learning is the grease we need to stay competitive. Many people slow their learning down ...
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    10 Tips for a Healthy Thanksgiving

    Ah, Thanksgiving — a time for family, friends, tradition, and most importantly, deliciously indulgent comfort food. From dinner rolls to stuffing to mashed potatoes and gravy, Americans look forward to this holiday as the quintessential day to feast with no remorse and certainly no counting calories! But did you know that the average Thanksgiving meal will set you back anywhere ...
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    Confessions of an Account Exec.: 5 Steps to Pitch on Time

    Confessions of an Account Exec.: 5 Steps to Pitch on Time
    Wouldn’t it be nice if you could read an editor’s mind and know exactly what kind of content they wanted and what sources they were looking for, so that you could tailor your pitch accordingly? With an editorial calendar at your fingertips, you don’t have to be a mind reader. An editorial calendar shows the major editorial features, sections, themes, and ...
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    7 Free Web Alternatives to Photoshop

    7 Free Web Alternatives to Photoshop
    Tired of going through trial versions of Adobe Photoshop? Frustrated by the limitations of common accessory programs like Paint? You're not alone. Adobe Photoshop may be the holy grail of photo editing software, but that doesn't mean you've got to break the bank to produce high-quality photos! The Internet has spawned some amazing open source photo editing programs that'll get the ...
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    Critics in a McFurry Over Product Placement

    Critics in a McFurry Over Product Placement
    Critics consider the practice stealth advertising—and are pressuring the FCC for tougher regulation. Nothing infuriates Corie Wright more than when a TV network and advertiser try to sneak a product pitch past viewers. Case in point: Elisa and Jack of 30 Rock fame discussing whether McDonald's McFlurry is the best dessert in the world. "It's egregious and deceptive," says Wright, a ...
    Rated: +3
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    Reinforcing Your Marketing Message

    Reinforcing Your Marketing Message
    There is a growing need to make an immediate impact on consumers in a world where they are relentlessly exposed to thousands of marketing messages a day. This has led to a temptation for some retailers and brand owners to abandon the traditional field- marketing techniques of merchandising, auditing, sampling and mystery shopping, in favor of more experiential methods. Fully aware ...
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    Confessions of an Account Exec.: PR Life Is Good Right Now

    Confessions of an Account Exec.: PR Life Is Good Right Now
    The economy may be in the trenches, but in PR, business couldn’t be better. According to a report recently released by the Council of Public Relations Firms (CPRF) on a series of results from an online survey of its members this year, more than 70% of firms have seen an increase in profits so far in 2010 compared to the first ...
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    Confessions of an Account Exec: Don't Misrepresent Your Client

    Confessions of an Account Exec: Don't Misrepresent Your Client
    At the beginning of the semester, we hired new interns, as the firm always does. On his first day, one of the interns proceeded to tell me that he had never heard of R-A Sushi, one of our clients. When I corrected him that, in fact, the client is RA (pronounced like raw) Sushi, he continued to tell me that he ...
    Rated: +4
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    7 Marketing Techniques to Attract Clients

    7 Marketing Techniques to Attract Clients
    2. Think Like Your Potential Client Once you have identified your target client, you need to switch roles and put yourself in his shoes. What pain does he have that you can solve? Does he realize he has this pain? It could be that you are a training consultant and you provide communications training. HR professionals, for example, are probably concerned ...
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    9 Ways to Create a Positive Customer Experience

    9 Ways to Create a Positive Customer Experience
    Success in sales depends directly on your ability to make yourself likeable, and create a positive experience for your customers. The following 9 Tips are some of the best - and easiest - ways I know to help you create a more positive customer experience: 1. Love what you sell, the company you work for and the customers you serve. If ...
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    A Marketer is a Terrible Thing to Waste (P.1)

    A Marketer is a Terrible Thing to Waste (P.1)
    Beth Comstock, chief marketing officer and senior VP at GE, explains how marketers can help rebuild the economy. At many companies, marketing has long been the fair-weather friend— highly visible when times are good, starved of attention and resources when things are tough. As a result of the economic downturn, marketing budgets are being slashed and the stewards of many of ...
    Rated: +2
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    Stretch Your Marketing Budget By Thinking Outside the Box

    Stretch Your Marketing Budget By Thinking Outside the Box
    The fact that a T-Mobile ad has attracted more views on YouTube than Barack Obama's historic inauguration speech may be viewed by some as a dispiriting sign of the times. The clip of commuters breaking into a dance routine at London's Liverpool Street station is, at the time of writing, the 57th most- viewed YouTube clip of all time. Its popularity ...
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    Lessons from Brand Obama

    Lessons from Brand Obama
    Use the president's message control strategies to command attention. Politics aside, most people would agree that President Obama is a masterful communicator. Obama is really our nation’s first public figure to adeptly embrace the full power of the new media buffet. This president is seizing both traditional and new media opportunities to deploy his messages in both an expeditious and ubiquitous ...
    Rated: +5
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    A Marketer is a Terrible Thing to Waste (P.2)

    A Marketer is a Terrible Thing to Waste (P.2)
    Last week, Beth Comstock, chief marketing officer and senior VP at GE discussed the importance of Marketers in rebuilding the economy. Today, more tips on the importance of reexamining value, how to measure success, making innovation the lifeline and investing in the best. Reexamine Value and How To Measure Success According to a recent study of CMOs conducted by executive recruiting ...
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