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  • +5

    Lessons from Brand Obama

    Lessons from Brand Obama
    Use the president's message control strategies to command attention. Politics aside, most people would agree that President Obama is a masterful communicator. Obama is really our nation’s first public figure to adeptly embrace the full power of the new media buffet. This president is seizing both traditional and new media opportunities to deploy his messages in both an expeditious and ubiquitous ...
    Rated: +5
  • +4

    Confessions of an Account Exec: Don't Misrepresent Your Client

    Confessions of an Account Exec: Don't Misrepresent Your Client
    At the beginning of the semester, we hired new interns, as the firm always does. On his first day, one of the interns proceeded to tell me that he had never heard of R-A Sushi, one of our clients. When I corrected him that, in fact, the client is RA (pronounced like raw) Sushi, he continued to tell me that he ...
    Rated: +4
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    How to Avoid Death By Social Media

    How to Avoid Death By Social Media
    They’re infiltrating our society from the ground up. They’re your friends, your neighbors, your employees. They could even be your parents. Regardless of what you call them in your “real” life, in the world of social media these people can hold a more dubious title; terrorist. Not the kind armed with traditional WMD; these social media terrorists, armed with only a ...
    Rated: +4
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    What Have You Done for Me Lately?

    What Have You Done for Me Lately?
    Companies are under pressure to get the results of their marketing money. Here's how to prove you're delivering. Marketing budgets are easy to cut in an economy as punishing as this one, so it’s never been more essential to prove marketing works. Here’s how some top companies demonstrate their worth: Help do the research. “Our biggest challenge is getting clients to ...
    Rated: +4
  • +3

    PR Companies: Who Are They Hiring?

    PR Companies: Who Are They Hiring?
    Getting your foot in the door of PR is the easy part. How to make sure the door doesn't get slammed in your face is what most people want to know. Whether you're interested in corporate, celebrity, publishing, government, hotel, travel, small business, or international public relations, you have to start at the ground level. (And beware, some companies will make ...
    Rated: +3
  • +3

    Critics in a McFurry Over Product Placement

    Critics in a McFurry Over Product Placement
    Critics consider the practice stealth advertising—and are pressuring the FCC for tougher regulation. Nothing infuriates Corie Wright more than when a TV network and advertiser try to sneak a product pitch past viewers. Case in point: Elisa and Jack of 30 Rock fame discussing whether McDonald's McFlurry is the best dessert in the world. "It's egregious and deceptive," says Wright, a ...
    Rated: +3
  • +2

    How to Discount (If You Insist)

    How to Discount (If You Insist)
    Discounting stinks. As a marketer whose job is to create preference and profitability for my clients, I don't like discounting. In fact, I hate it. I call it the D-word. It's distracting. It's demeaning. It's destructive and depressing. And yet I see companies do it all the time. These days discounting is more prevalent than ever. Now into the second year ...
    Rated: +2
  • +2

    Confessions of an Account Exec: Glamour Fumble

    Confessions of an Account Exec: Glamour Fumble
    Last weekend, I picked up the July issue of Glamour magazine. I’m not loyal to the publication, but purchase it occasionally for entertainment’s sake. The July issue featured the lovely Jessica Biel with a large side-head reading “500 Genius Buys Under $50.” I may not have the most instinctual fashion sense, but I am a bargain shopper and I’d be lying ...
    Rated: +2
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    Marketers: 5 Secrets to Getting Your Emails Read!

    Marketers: 5 Secrets to Getting Your Emails Read!
    Years ago voicemail was all the rage. There was no e-mail, so people tended to honor and even return their voicemail messages. It was a good time... But that's history now. Email has changed everything, and people now hit the delete button on their voicemail messages the instant they hear something they don't like - which is usually when it's a ...
    Rated: +2
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    A Marketer is a Terrible Thing to Waste (P.1)

    A Marketer is a Terrible Thing to Waste (P.1)
    Beth Comstock, chief marketing officer and senior VP at GE, explains how marketers can help rebuild the economy. At many companies, marketing has long been the fair-weather friend— highly visible when times are good, starved of attention and resources when things are tough. As a result of the economic downturn, marketing budgets are being slashed and the stewards of many of ...
    Rated: +2
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    Making a Statement Loud and Clear

    Making a Statement Loud and Clear
    Basic Steps and Expert Tips Unite to help you Write that Killer Press Release! What is a press release? A press release is a written statement distributed to media outlets (magazines and newspapers, book publishers, television and movie studios, and professionals in your respective industry) via e-mail or snail mail. Why send a press release? The purpose of a press release ...
    Rated: +2
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    Online Advertising Made Simple

    Online Advertising Made Simple
    Follow these essential tips for an online campaign that increases sales. Right now, the internet accounts for one third of the typical media day for all U.S. adults. Consumers spend nearly four hours online daily according to a report from The Media Audit--that’s 32.5 percent of their media time compared to daily exposure to newspapers, radio, TV and outdoor advertising. The ...
    Rated: +2
  • +1

    Why PR Is the Prescription

    Why PR Is the Prescription
    Times are tough. It can be difficult to keep your focus on driving the top line when the bottom line is bleeding red. A lot of us can identify with John Krafcik, acting president and CEO of Hyundai Motor America, when he says, "Flat is the new up." Still, you know you can't put your marketing program entirely on hold. You ...
    Rated: +1
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    Five Don'ts for Marketing in Tough Times

    Five Don'ts for Marketing in Tough Times
    Unpredictable. Slow. Bleak. Grim. Gloomy. All words that have been used to describe the economic outlook for the balance of 2008—and depending upon who you talk to, the scenario for 2009 and beyond. Standard & Poor's believes the economic difficulties we've been experiencing due to the mortgage mess and skyrocketing oil prices will be at their worst early next year (BusinessWeek.com, ...
    Rated: +1
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    Boost Your Brand

    Boost Your Brand
    Inventor Michael Boehm's instincts told him the concept he had been shopping to various manufacturers—a portable contact grill that cooks food items faster and more healthfully—had great promise. So why couldn't he find a corporate partner to help take the product to market? It was 1993, and Boehm had spent a year fruitlessly searching for someone to buy into his idea. ...
    Rated: +1
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    Are You Ready For Some Super Bowl...Ads?!!

    Are You Ready For Some Super Bowl...Ads?!!
    Movie-makers have the Oscars. Singers have the Grammys. AND Ad Freaks have the Super Bowl. Yes, tis the time of year when commercials reign supreme and 30 second spots can run you a cool $3 million! Who can cut the creative mustard and who's gonna get left behind amidst the empty beer cans and bar snacks? We've got all the Super ...
    Rated: +1
  • +1

    Clever Insights for Brand Builders

    Clever Insights for Brand Builders
    Brand builders always instinctively felt that the sales lever so loved by consumers, the price promotion, was not just grubby but also damaging to the long-term health of a brand. That said, we've rarely been able to articulate our dislike of price promotions in a way that stands up to any kind of scrutiny, making us seem petulant and uncommercial in ...
    Rated: +1
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    A Marketer is a Terrible Thing to Waste (P.2)

    A Marketer is a Terrible Thing to Waste (P.2)
    Last week, Beth Comstock, chief marketing officer and senior VP at GE discussed the importance of Marketers in rebuilding the economy. Today, more tips on the importance of reexamining value, how to measure success, making innovation the lifeline and investing in the best. Reexamine Value and How To Measure Success According to a recent study of CMOs conducted by executive recruiting ...
    Rated: +1
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    Confessions of an Account Exec.: PR Life Is Good Right Now

    Confessions of an Account Exec.: PR Life Is Good Right Now
    The economy may be in the trenches, but in PR, business couldn’t be better. According to a report recently released by the Council of Public Relations Firms (CPRF) on a series of results from an online survey of its members this year, more than 70% of firms have seen an increase in profits so far in 2010 compared to the first ...
    Rated: +1
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    Thanksgiving: Cut Costs, Not Flavor

    Thanksgiving: Cut Costs, Not Flavor
    The holidays are stressful enough without worrying about money, too. If you're a little tight on cash this season (or just want to save a few bucks!) we've researched the top ways to get the most out of your Thanksgiving feast. Just because you're saving money doesn't mean that you're losing flavor. In DIY Turkey's case, you're actually adding your own ...
    Rated: +1