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    Marketing in a Virtual World

    Marketing in a Virtual World
    The streets are paved with gold for marketers brave enough to step into the new virtual world. Web 2.0 has arrived, and its leaders are three-dimensional social networking sites, where visitors create avatars that make friends, build homes, earn and spend virtual currency, and craft just about anything they can imagine out of thin air. A pioneer in this terrain, American ...
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    After Microsoft-Yahoo Deal, SEO Isn't Just About Google Anymore

    After Microsoft-Yahoo Deal, SEO Isn't Just About Google Anymore
    Windfall in Store for Digital Agencies as Marketers Aim for Top Spots in Bing Search Results It will be at least nine months -- and probably closer to a year -- before Microsoft takes over Yahoo's search infrastructure, theoretically consolidating 28% of the U.S. search market and mounting the first credible challenge on Google in a decade. But it's not too ...
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    Promoting Charity at For-Profits

    Interested in paying a $40 for a t-shirt? Retailer Nordstrom is betting you will -- for a good cause, that is. Nordstrom’s partnership with supplier EDUN, the fashion brand started by U2’s Bono, means that $10 of every $40 t-shirt bought goes to an anti-AIDS fund in the African nation of Lesotho. And while Nordstrom is only one of four retailers ...
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    How To: Effective Market Research

    How To: Effective Market Research
    Every small business owner-manager must ask the following questions to devise effective marketing strategies: Who are my customers and potential customers? What kind of people are they? Where do they live? Can and will they buy? Am I offering the kinds of goods or services they want at the best place, at the best time, and in the right amounts? Are ...
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    Visual Merchandisers: Retail's Silent Salespeople

    Visual Merchandisers: Retail's Silent Salespeople
    Walk into any retail store, and you'll notice that someone has spent a substantial amount of time, energy and often money to make everything look just right - starting with the store's outer display windows - so that you, the customer, will be more apt to go into buying mode. That someone is a visual merchandiser, whose job is ultimately to ...
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    In Advertising, Consistency Pays Off

    In Advertising, Consistency Pays Off
    Your ability to sustain a long-term advertising program shows customers that you're a successful, reliable brand I recently purchased a new digital TV. Normally, Circuit City (CC) would have been on my list as one store in which to shop, but the struggles the company was facing (followed by its decision to declare bankruptcy) made me nervous. I was sure I ...
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    Presentations that Move Right to the Sale

    Presentations that Move Right to the Sale
    If you've ever seen figure skating, you know what a pleasure it is to follow the skaters on the ice because they move so gracefully from one step into the next, seemingly without effort. They don't move in a jerky, disjointed fashion; if they did, you wouldn't want to watch them. Much the same can be said of winning sales presentations. ...
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    7 Marketing Techniques to Attract Clients

    7 Marketing Techniques to Attract Clients
    2. Think Like Your Potential Client Once you have identified your target client, you need to switch roles and put yourself in his shoes. What pain does he have that you can solve? Does he realize he has this pain? It could be that you are a training consultant and you provide communications training. HR professionals, for example, are probably concerned ...
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    How to Get Your Story Picked Up by the Media

    How to Get Your Story Picked Up by the Media
    Every journalist has secretly wished he could educate marketers and PR professionals on how to effectively send their messages. People bug the media too much, says Rhoda Weiss, chair and CEO of the Public Relations Society of America. “It’s not about taking people out for drinks and steak dinners,” says Weiss. “Those days are over.” Instead, her advice is to provide ...
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    5 Deadly Marketing Mistakes

    5 Deadly Marketing Mistakes
    In my book, Kick-ass Copywriting in 10 Easy Steps, I teach small and mid-size business owners who can't afford to hire professional copywriters how to write effective copy that will bring the results from their marketing efforts that they want and need. However, just as there are steps you must take to write great copy, there are also mistakes you can ...
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    Sociable! Integrating Social Media Into Sales

    1. Identify Your Goal Getting on Facebook, because some marketing guru said you should is a bad idea. Blogging, because your competitors are, is equally bad in its strategic significance. Here are some good examples of annual goals: “To increase staff recruitment by 5% this year through engaging 18 to 23 year old men and women in BC through interactive blogs, ...
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    Blog Your Way To a Bigger Business

    Blog Your Way To a Bigger Business
    Education or value-based marketing is an important tool to attracting new customers to your business. Blogging is an excellent tool for sharing that knowledge with potential customers. Therefore, having your own blog or blog posting, commenting on others Blogs is a smart marketing strategy, as long as you implement these tactics. These tips will get you started increasing your education-based marketing ...
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    Sales Lessons From Wild Guerilla Marketers

    Sales Lessons From Wild Guerilla Marketers
    Guerrilla marketing is an unconventional system of promotions, relying on time, energy, and imagination instead of big marketing budgets. As sales people we can learn from the principles guerrilla marketers use to surprise, perplex, and delight our future customers. We have assembled great video examples of the principles of guerrilla marketing. You probably don't have the budget of Nike, but don't ...
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    10 Ways to Work in Your Workout

    10 Ways to Work in Your Workout
    Oops. You missed your spin class again. It’s just as well – you still haven’t gotten through the day’s email, you’re hungry as hell and American Idol is on in an hour. You’ll try again tomorrow. “Try” being the operative word. Because despite your regular attempts, these days you never seem to get out of work in time to hit the ...
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    The Sales & Marketing Alignment Imperative

    Research and Markets has announced the addition of the "Closing the Gap Report: The Sales & Marketing Alignment Imperative" report to their offering. CLOSING THE GAP: The Sales & Marketing Alignment Imperative shows that many companies worldwide still fall short of realizing aligned sales goals and marketing activities. And while many companies recognize the benefits of better partnering across these key ...
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    Social Media Networking: The New Frontier for Interacting With Customers

    Social Media Networking: The New Frontier for Interacting With Customers
    The marketing experts tell us that there are three steps to getting our customers to act to choose us - think, feel, and do. Last month, we discussed some of the items that develop the "think" component, making people aware of your company. We stressed the importance of the basics in getting your Web site to best represent your company and ...
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    How Facebook Can Drive Sales

    How Facebook Can Drive Sales
    Listening to your customers on social sites isn't just a trend; it's crucial to establishing your brand as connected, helpful and hip. But with accounts on multiple social sites connecting you to disparate groups of friends, colleagues and contacts, keeping an eye on their updates and managing your own can become an unwieldy and time-consuming process. Thankfully for the time-strapped entrepreneur, ...