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    Confessions of an Account Exec.: 5 Steps to Pitch on Time

    Confessions of an Account Exec.: 5 Steps to Pitch on Time
    Wouldn’t it be nice if you could read an editor’s mind and know exactly what kind of content they wanted and what sources they were looking for, so that you could tailor your pitch accordingly? With an editorial calendar at your fingertips, you don’t have to be a mind reader. An editorial calendar shows the major editorial features, sections, themes, and ...
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    Confessions of an Account Exec.: PR Life Is Good Right Now

    Confessions of an Account Exec.: PR Life Is Good Right Now
    The economy may be in the trenches, but in PR, business couldn’t be better. According to a report recently released by the Council of Public Relations Firms (CPRF) on a series of results from an online survey of its members this year, more than 70% of firms have seen an increase in profits so far in 2010 compared to the first ...
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    Confessions of an Account Exec: Stepping Out of Your PR Comfort Zone

    Confessions of an Account Exec: Stepping Out of Your PR Comfort Zone
    A public relations specialist is an image shaper. My job is to generate positive publicity for my clients and nurture, maintain and enhance their reputations. All too often, PR executives get hung up on weighing their successes or failures by the amount of TV hits or print placements and their accompanying media values. But public relations is also about establishing and ...
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    Confessions of an Account Exec: Glamour Fumble

    Confessions of an Account Exec: Glamour Fumble
    Last weekend, I picked up the July issue of Glamour magazine. I’m not loyal to the publication, but purchase it occasionally for entertainment’s sake. The July issue featured the lovely Jessica Biel with a large side-head reading “500 Genius Buys Under $50.” I may not have the most instinctual fashion sense, but I am a bargain shopper and I’d be lying ...
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    Confessions of an Account Exec: Don't Misrepresent Your Client

    Confessions of an Account Exec: Don't Misrepresent Your Client
    At the beginning of the semester, we hired new interns, as the firm always does. On his first day, one of the interns proceeded to tell me that he had never heard of R-A Sushi, one of our clients. When I corrected him that, in fact, the client is RA (pronounced like raw) Sushi, he continued to tell me that he ...
    Rated: +4
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    7 Free Web Alternatives to Photoshop

    7 Free Web Alternatives to Photoshop
    Tired of going through trial versions of Adobe Photoshop? Frustrated by the limitations of common accessory programs like Paint? You're not alone. Adobe Photoshop may be the holy grail of photo editing software, but that doesn't mean you've got to break the bank to produce high-quality photos! The Internet has spawned some amazing open source photo editing programs that'll get the ...
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    Are You Ready For Some Super Bowl...Ads?!!

    Are You Ready For Some Super Bowl...Ads?!!
    Movie-makers have the Oscars. Singers have the Grammys. AND Ad Freaks have the Super Bowl. Yes, tis the time of year when commercials reign supreme and 30 second spots can run you a cool $3 million! Who can cut the creative mustard and who's gonna get left behind amidst the empty beer cans and bar snacks? We've got all the Super ...
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    Lessons from Brand Obama

    Lessons from Brand Obama
    Use the president's message control strategies to command attention. Politics aside, most people would agree that President Obama is a masterful communicator. Obama is really our nation’s first public figure to adeptly embrace the full power of the new media buffet. This president is seizing both traditional and new media opportunities to deploy his messages in both an expeditious and ubiquitous ...
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    PR Companies: Who Are They Hiring?

    PR Companies: Who Are They Hiring?
    Getting your foot in the door of PR is the easy part. How to make sure the door doesn't get slammed in your face is what most people want to know. Whether you're interested in corporate, celebrity, publishing, government, hotel, travel, small business, or international public relations, you have to start at the ground level. (And beware, some companies will make ...
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    What Have You Done for Me Lately?

    What Have You Done for Me Lately?
    Companies are under pressure to get the results of their marketing money. Here's how to prove you're delivering. Marketing budgets are easy to cut in an economy as punishing as this one, so it’s never been more essential to prove marketing works. Here’s how some top companies demonstrate their worth: Help do the research. “Our biggest challenge is getting clients to ...
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    How to Avoid Death By Social Media

    How to Avoid Death By Social Media
    They’re infiltrating our society from the ground up. They’re your friends, your neighbors, your employees. They could even be your parents. Regardless of what you call them in your “real” life, in the world of social media these people can hold a more dubious title; terrorist. Not the kind armed with traditional WMD; these social media terrorists, armed with only a ...
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    Online Advertising Made Simple

    Online Advertising Made Simple
    Follow these essential tips for an online campaign that increases sales. Right now, the internet accounts for one third of the typical media day for all U.S. adults. Consumers spend nearly four hours online daily according to a report from The Media Audit--that’s 32.5 percent of their media time compared to daily exposure to newspapers, radio, TV and outdoor advertising. The ...
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    Thanksgiving: Cut Costs, Not Flavor

    Thanksgiving: Cut Costs, Not Flavor
    The holidays are stressful enough without worrying about money, too. If you're a little tight on cash this season (or just want to save a few bucks!) we've researched the top ways to get the most out of your Thanksgiving feast. Just because you're saving money doesn't mean that you're losing flavor. In DIY Turkey's case, you're actually adding your own ...
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    10 Tips for a Healthy Thanksgiving

    Ah, Thanksgiving — a time for family, friends, tradition, and most importantly, deliciously indulgent comfort food. From dinner rolls to stuffing to mashed potatoes and gravy, Americans look forward to this holiday as the quintessential day to feast with no remorse and certainly no counting calories! But did you know that the average Thanksgiving meal will set you back anywhere ...
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    A Marketer is a Terrible Thing to Waste (P.2)

    A Marketer is a Terrible Thing to Waste (P.2)
    Last week, Beth Comstock, chief marketing officer and senior VP at GE discussed the importance of Marketers in rebuilding the economy. Today, more tips on the importance of reexamining value, how to measure success, making innovation the lifeline and investing in the best. Reexamine Value and How To Measure Success According to a recent study of CMOs conducted by executive recruiting ...
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    Making a Statement Loud and Clear

    Making a Statement Loud and Clear
    Basic Steps and Expert Tips Unite to help you Write that Killer Press Release! What is a press release? A press release is a written statement distributed to media outlets (magazines and newspapers, book publishers, television and movie studios, and professionals in your respective industry) via e-mail or snail mail. Why send a press release? The purpose of a press release ...
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    A Marketer is a Terrible Thing to Waste (P.1)

    A Marketer is a Terrible Thing to Waste (P.1)
    Beth Comstock, chief marketing officer and senior VP at GE, explains how marketers can help rebuild the economy. At many companies, marketing has long been the fair-weather friend— highly visible when times are good, starved of attention and resources when things are tough. As a result of the economic downturn, marketing budgets are being slashed and the stewards of many of ...
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    Critics in a McFurry Over Product Placement

    Critics in a McFurry Over Product Placement
    Critics consider the practice stealth advertising—and are pressuring the FCC for tougher regulation. Nothing infuriates Corie Wright more than when a TV network and advertiser try to sneak a product pitch past viewers. Case in point: Elisa and Jack of 30 Rock fame discussing whether McDonald's McFlurry is the best dessert in the world. "It's egregious and deceptive," says Wright, a ...
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    Clever Insights for Brand Builders

    Clever Insights for Brand Builders
    Brand builders always instinctively felt that the sales lever so loved by consumers, the price promotion, was not just grubby but also damaging to the long-term health of a brand. That said, we've rarely been able to articulate our dislike of price promotions in a way that stands up to any kind of scrutiny, making us seem petulant and uncommercial in ...
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    Marketers: 5 Secrets to Getting Your Emails Read!

    Marketers: 5 Secrets to Getting Your Emails Read!
    Years ago voicemail was all the rage. There was no e-mail, so people tended to honor and even return their voicemail messages. It was a good time... But that's history now. Email has changed everything, and people now hit the delete button on their voicemail messages the instant they hear something they don't like - which is usually when it's a ...
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