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    PR Companies: Who Are They Hiring?

    PR Companies: Who Are They Hiring?
    Getting your foot in the door of PR is the easy part. How to make sure the door doesn't get slammed in your face is what most people want to know. Whether you're interested in corporate, celebrity, publishing, government, hotel, travel, small business, or international public relations, you have to start at the ground level. (And beware, some companies will make ...
    Rated: +3
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    How to Discount (If You Insist)

    How to Discount (If You Insist)
    Discounting stinks. As a marketer whose job is to create preference and profitability for my clients, I don't like discounting. In fact, I hate it. I call it the D-word. It's distracting. It's demeaning. It's destructive and depressing. And yet I see companies do it all the time. These days discounting is more prevalent than ever. Now into the second year ...
    Rated: +2
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    Never Stop Learning

    Never Stop Learning
    It hurts to learn. Yet, learning keeps us mentally agile well into our golden years, and it's the hallmark of successful entrepreneurs. Keeping up with what you don't know has the amazing ability to transform what you do know into the next million buck idea. Constant learning is the grease we need to stay competitive. Many people slow their learning down ...
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    Why PR Is the Prescription

    Why PR Is the Prescription
    Times are tough. It can be difficult to keep your focus on driving the top line when the bottom line is bleeding red. A lot of us can identify with John Krafcik, acting president and CEO of Hyundai Motor America, when he says, "Flat is the new up." Still, you know you can't put your marketing program entirely on hold. You ...
    Rated: +1
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    To Beat Recession, Indies Launch Buy-Local Push

    The buy-local movement isn't new. For the past decade, independent businesses have banded together to urge local consumers to spend more of their dollars closer to home. Proponents say doing so helps build vibrant local economies by keeping money circulating in the area rather than elsewhere, while detractors say the economic benefits are negligible. Now, amid the sinking national economy, some ...
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    Five Don'ts for Marketing in Tough Times

    Five Don'ts for Marketing in Tough Times
    Unpredictable. Slow. Bleak. Grim. Gloomy. All words that have been used to describe the economic outlook for the balance of 2008—and depending upon who you talk to, the scenario for 2009 and beyond. Standard & Poor's believes the economic difficulties we've been experiencing due to the mortgage mess and skyrocketing oil prices will be at their worst early next year (BusinessWeek.com, ...
    Rated: +1
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    Brand Makeovers: 3 Lessons in Reinvention

    Brand Makeovers: 3 Lessons in Reinvention
    Brands are like beauty queens: Even the most illustrious need makeovers from time to time. Big names overhaul their brands to boost sales by getting back in touch with their original identity, or forging a new and improved one. Not so long ago, Target competed directly with other discount big-box stores. Today, it has a distinct image, affluent customers and powerful ...
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    In Advertising, Consistency Pays Off

    In Advertising, Consistency Pays Off
    Your ability to sustain a long-term advertising program shows customers that you're a successful, reliable brand I recently purchased a new digital TV. Normally, Circuit City (CC) would have been on my list as one store in which to shop, but the struggles the company was facing (followed by its decision to declare bankruptcy) made me nervous. I was sure I ...
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    Sales Lessons From Wild Guerilla Marketers

    Sales Lessons From Wild Guerilla Marketers
    Guerrilla marketing is an unconventional system of promotions, relying on time, energy, and imagination instead of big marketing budgets. As sales people we can learn from the principles guerrilla marketers use to surprise, perplex, and delight our future customers. We have assembled great video examples of the principles of guerrilla marketing. You probably don't have the budget of Nike, but don't ...
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    Confessions of an Account Exec: Glamour Fumble

    Confessions of an Account Exec: Glamour Fumble
    Last weekend, I picked up the July issue of Glamour magazine. I’m not loyal to the publication, but purchase it occasionally for entertainment’s sake. The July issue featured the lovely Jessica Biel with a large side-head reading “500 Genius Buys Under $50.” I may not have the most instinctual fashion sense, but I am a bargain shopper and I’d be lying ...
    Rated: +2
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    How To: Effective Market Research

    How To: Effective Market Research
    Every small business owner-manager must ask the following questions to devise effective marketing strategies: Who are my customers and potential customers? What kind of people are they? Where do they live? Can and will they buy? Am I offering the kinds of goods or services they want at the best place, at the best time, and in the right amounts? Are ...
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    Presentations that Move Right to the Sale

    Presentations that Move Right to the Sale
    If you've ever seen figure skating, you know what a pleasure it is to follow the skaters on the ice because they move so gracefully from one step into the next, seemingly without effort. They don't move in a jerky, disjointed fashion; if they did, you wouldn't want to watch them. Much the same can be said of winning sales presentations. ...
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    10 Ways to Work in Your Workout

    10 Ways to Work in Your Workout
    Oops. You missed your spin class again. It’s just as well – you still haven’t gotten through the day’s email, you’re hungry as hell and American Idol is on in an hour. You’ll try again tomorrow. “Try” being the operative word. Because despite your regular attempts, these days you never seem to get out of work in time to hit the ...
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    Confessions of an Account Exec: Stepping Out of Your PR Comfort Zone

    Confessions of an Account Exec: Stepping Out of Your PR Comfort Zone
    A public relations specialist is an image shaper. My job is to generate positive publicity for my clients and nurture, maintain and enhance their reputations. All too often, PR executives get hung up on weighing their successes or failures by the amount of TV hits or print placements and their accompanying media values. But public relations is also about establishing and ...
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    Lessons from Brand Obama

    Lessons from Brand Obama
    Use the president's message control strategies to command attention. Politics aside, most people would agree that President Obama is a masterful communicator. Obama is really our nation’s first public figure to adeptly embrace the full power of the new media buffet. This president is seizing both traditional and new media opportunities to deploy his messages in both an expeditious and ubiquitous ...
    Rated: +5
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    The Sales & Marketing Alignment Imperative

    Research and Markets has announced the addition of the "Closing the Gap Report: The Sales & Marketing Alignment Imperative" report to their offering. CLOSING THE GAP: The Sales & Marketing Alignment Imperative shows that many companies worldwide still fall short of realizing aligned sales goals and marketing activities. And while many companies recognize the benefits of better partnering across these key ...
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    7 Marketing Techniques to Attract Clients

    7 Marketing Techniques to Attract Clients
    With the global credit crunch biting hard, companies often feel pressured to spend more money on their marketing in the hope that they will get noticed in a crowded market space. There is another way! 1. Know Who You Are Trying to Attract It sounds simple but who precisely do you want as your clients? What are their characteristics? Break the ...
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    Branding Myths (and How to Avoid Them)

    Branding Myths (and How to Avoid Them)
    Do you remember the story of Chicken Little? If one person tells you the sky is falling, you laugh at him. But if you're told the same story over and over, pretty soon you believe it. This also rings true with branding - just because everyone else is saying or doing something doesn't mean that it works. Time and again I ...
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    Brand Confusion=Death in the Marketplace

    Brand Confusion=Death in the Marketplace
    Companies, organizations and even individuals spend years of toil and treasure to create a brand that sets them apart from their competition. The investment in terms of time, money and creativity can be massive. The impact a well developed brand can have can’t be overestimated. Some brands are so recognizable that people think they know and understand the company or organization ...
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    Boost Your Brand

    Boost Your Brand
    Inventor Michael Boehm's instincts told him the concept he had been shopping to various manufacturers—a portable contact grill that cooks food items faster and more healthfully—had great promise. So why couldn't he find a corporate partner to help take the product to market? It was 1993, and Boehm had spent a year fruitlessly searching for someone to buy into his idea. ...
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