Skills >> Browse Articles

Browse Skills Articles

  • +3

    Critics in a McFurry Over Product Placement

    Critics in a McFurry Over Product Placement
    Critics consider the practice stealth advertising—and are pressuring the FCC for tougher regulation. Nothing infuriates Corie Wright more than when a TV network and advertiser try to sneak a product pitch past viewers. Case in point: Elisa and Jack of 30 Rock fame discussing whether McDonald's McFlurry is the best dessert in the world. "It's egregious and deceptive," says Wright, a ...
    Rated: +3
  • +2

    A Marketer is a Terrible Thing to Waste (P.1)

    A Marketer is a Terrible Thing to Waste (P.1)
    Beth Comstock, chief marketing officer and senior VP at GE, explains how marketers can help rebuild the economy. At many companies, marketing has long been the fair-weather friend— highly visible when times are good, starved of attention and resources when things are tough. As a result of the economic downturn, marketing budgets are being slashed and the stewards of many of ...
    Rated: +2
  • +1

    A Marketer is a Terrible Thing to Waste (P.2)

    A Marketer is a Terrible Thing to Waste (P.2)
    Last week, Beth Comstock, chief marketing officer and senior VP at GE discussed the importance of Marketers in rebuilding the economy. Today, more tips on the importance of reexamining value, how to measure success, making innovation the lifeline and investing in the best. Reexamine Value and How To Measure Success According to a recent study of CMOs conducted by executive recruiting ...
    Rated: +1
  • Rate

    7 Free Web Alternatives to Photoshop

    7 Free Web Alternatives to Photoshop
    Tired of going through trial versions of Adobe Photoshop? Frustrated by the limitations of common accessory programs like Paint? You're not alone. Adobe Photoshop may be the holy grail of photo editing software, but that doesn't mean you've got to break the bank to produce high-quality photos! The Internet has spawned some amazing open source photo editing programs that'll get the ...
  • Rate

    Promoting Charity at For-Profits

    Interested in paying a $40 for a t-shirt? Retailer Nordstrom is betting you will -- for a good cause, that is. Nordstrom’s partnership with supplier EDUN, the fashion brand started by U2’s Bono, means that $10 of every $40 t-shirt bought goes to an anti-AIDS fund in the African nation of Lesotho. And while Nordstrom is only one of four retailers ...
  • +2

    Making a Statement Loud and Clear

    Making a Statement Loud and Clear
    Basic Steps and Expert Tips Unite to help you Write that Killer Press Release! What is a press release? A press release is a written statement distributed to media outlets (magazines and newspapers, book publishers, television and movie studios, and professionals in your respective industry) via e-mail or snail mail. Why send a press release? The purpose of a press release ...
    Rated: +2
  • +1

    Confessions of an Account Exec.: PR Life Is Good Right Now

    Confessions of an Account Exec.: PR Life Is Good Right Now
    The economy may be in the trenches, but in PR, business couldn’t be better. According to a report recently released by the Council of Public Relations Firms (CPRF) on a series of results from an online survey of its members this year, more than 70% of firms have seen an increase in profits so far in 2010 compared to the first ...
    Rated: +1
  • +1

    Thanksgiving: Cut Costs, Not Flavor

    Thanksgiving: Cut Costs, Not Flavor
    The holidays are stressful enough without worrying about money, too. If you're a little tight on cash this season (or just want to save a few bucks!) we've researched the top ways to get the most out of your Thanksgiving feast. Just because you're saving money doesn't mean that you're losing flavor. In DIY Turkey's case, you're actually adding your own ...
    Rated: +1
  • +1

    10 Tips for a Healthy Thanksgiving

    Ah, Thanksgiving — a time for family, friends, tradition, and most importantly, deliciously indulgent comfort food. From dinner rolls to stuffing to mashed potatoes and gravy, Americans look forward to this holiday as the quintessential day to feast with no remorse and certainly no counting calories! But did you know that the average Thanksgiving meal will set you back anywhere ...
    Rated: +1
  • Rate

    After Microsoft-Yahoo Deal, SEO Isn't Just About Google Anymore

    After Microsoft-Yahoo Deal, SEO Isn't Just About Google Anymore
    Windfall in Store for Digital Agencies as Marketers Aim for Top Spots in Bing Search Results It will be at least nine months -- and probably closer to a year -- before Microsoft takes over Yahoo's search infrastructure, theoretically consolidating 28% of the U.S. search market and mounting the first credible challenge on Google in a decade. But it's not too ...
  • Rate

    Marketing in a Virtual World

    Marketing in a Virtual World
    The streets are paved with gold for marketers brave enough to step into the new virtual world. Web 2.0 has arrived, and its leaders are three-dimensional social networking sites, where visitors create avatars that make friends, build homes, earn and spend virtual currency, and craft just about anything they can imagine out of thin air. A pioneer in this terrain, American ...
  • Rate

    Quit Playing the Commodity Game

    Quit Playing the Commodity Game
    Buyers try to make everything we sell into a commodity. "You're no different than your competitors," is their mantra. As salespeople, we have to engineer solutions to our clients' problems instead. Unique Product vs. Commodity One of my clients is a Wisconsin-based equipment manufacturer for the food, dairy, chemical, pharmaceutical, biotech and beverage industries. They sell their products to ConAgra, Kraft, ...
  • Rate

    To get ahead in this e-world: Create and market content

    Q: Everyone says we are supposed to grow our business digitally in this digital age. But for the average small business, what really can or are we supposed to do, other than have a great website and maybe a blog? — Bill A: Yes, we have all heard the same advice, and I am even responsible for disseminating some of it: ...
  • +2

    Online Advertising Made Simple

    Online Advertising Made Simple
    Follow these essential tips for an online campaign that increases sales. Right now, the internet accounts for one third of the typical media day for all U.S. adults. Consumers spend nearly four hours online daily according to a report from The Media Audit--that’s 32.5 percent of their media time compared to daily exposure to newspapers, radio, TV and outdoor advertising. The ...
    Rated: +2
  • +4

    How to Avoid Death By Social Media

    How to Avoid Death By Social Media
    They’re infiltrating our society from the ground up. They’re your friends, your neighbors, your employees. They could even be your parents. Regardless of what you call them in your “real” life, in the world of social media these people can hold a more dubious title; terrorist. Not the kind armed with traditional WMD; these social media terrorists, armed with only a ...
    Rated: +4
  • +4

    What Have You Done for Me Lately?

    What Have You Done for Me Lately?
    Companies are under pressure to get the results of their marketing money. Here's how to prove you're delivering. Marketing budgets are easy to cut in an economy as punishing as this one, so it’s never been more essential to prove marketing works. Here’s how some top companies demonstrate their worth: Help do the research. “Our biggest challenge is getting clients to ...
    Rated: +4
  • Rate

    Confessions of an Account Exec.: 5 Steps to Pitch on Time

    Confessions of an Account Exec.: 5 Steps to Pitch on Time
    Wouldn’t it be nice if you could read an editor’s mind and know exactly what kind of content they wanted and what sources they were looking for, so that you could tailor your pitch accordingly? With an editorial calendar at your fingertips, you don’t have to be a mind reader. An editorial calendar shows the major editorial features, sections, themes, and ...