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Google CEO: Vast Changes Coming to the Web Within 5 Years
ORLANDO, Fla. - A Web where Chinese is the dominant language, and connections are so fast that distinctions between audio, video and text are blurred is perhaps just five years away, the head of Google said Wednesday. Eric Schmidt, chairman and CEO of Google Inc., spoke to about 5,000 chief information officers and information technology executives in Orlando for a technology ... -
Social Networking and Your Job: Lessons from the "Cisco Fatty"
The internet is buzzing with tales of the latest web 2.0 casualty –the Cisco Fatty. The man who managed to jeopardize a new, high paying job, in 140 characters or less. After receiving an offer from communications giant Cisco Systems, the jobseeker Twittered about it, telling his followers that although he had been offered a “fatty” paycheck, he wasn’t sure he ... -
Jelli Puts Social Networks to Work Picking Radio Tunes
Think of Jelli as American Idol, radio style, where the songs you hear on a station aren't picked by a DJ or program director, but by you. "The future of radio is based on being relevant to a younger demographic," says Mike Dougherty, a former Microsoft executive who co-founded Jelli. "This is a way to reach them." Jelli is a start-up ... -
Pepsi Worker Still Bubbly After Nearly 50 Years; His Secret: 'I Like People'
When Mario Gutierrez started delivering Pepsi products, the job started early. He got into the habit of arriving at work around 5 a.m. each weekday at the Pepsi Bottling facility off the Palmetto Expressway in Doral. Almost 50 years later, the 69-year-old maintains virtually the same routine - and says he'll retire the day he feels he can't do his job ... -
Leno to Regain Late-Night TV Spot?
In a potential reversal for a strategy once heralded as a new programming model, NBC Universal is reportedly mulling returning Jay Leno to his old "Tonight Show" roost at 11:30 p.m. from his current slot at 10 p.m. TMZ.com, The New York Times and The Wall Street Journal reported today that the Peacock network had been evaluating the status of The ... -
MediaBuzz's Featured Partners/ Writers
MediaBuzz is lucky to host content from some of the most highly acclaimed and seasoned professionals in the Advertising, Marketing and PR fields. From authors to bloggers to seasoned industry professionals, MediaBuzz aims to deliver expert, applicable and fun advice and tips from the best in the business. Check out our list of Featured Authors and be sure to take ... -
Expand Your Personal Brand a la Perez Hilton
Perez Hilton spills his branding secrets and tells how he went from celebrity gossip blogger to record producer. One of the issues people are concerned about as they start to define their personal brand is being restricted to one subject or area. They ask "Can I be an expert in more than one field or should I focus on one?" You ... -
Taking 'Office' Lessons from the World's Greatest (Inept) Boss
Supervisors, middle managers and corporate executives — suits, if you will — tonight will be going to a frightening source for leadership lessons. Many will put down their copy of The Effective Executive by Peter Drucker and tune into the one-hour season premiere of NBC's (GE) comedy The Office. This borders on disturbing. After all, the show centers on a bumbling ... -
Marketing Mogul Shaun White Seeks More Gold
When snowboarding debuted at the 1998 Olympic Winter Games in Nagano, the culture clash was painful: Several top riders boycotted the event, citing corruption in the selection of the official federation for the sport. Snowboarding's first gold medal winner, Canadian Ross Rebagliati, tested positive for marijuana but was allowed to keep his giant slalom medal on a technicality. Bronze medals won ... -
Tiger Likely to Return at Masters, Ratings To Break Records
Tiger Woods is targeting the April 8-11 Masters for his comeback to pro golf, setting the stage for what could be the most-watched, highest-rated tournament ever. It's very likely he will return for The Masters, said a person who knows Woods' plans speaking on condition of anonymity because only Woods is authorized to release such information. The four-time Masters champ might ... -
Seth Godin: Profile of a Marketing Guru
How the author of Permission Marketing used online savvy and smart self-promotion to become a speaker, writer, and blogger in demand. Thousands of authors write business books every year but only a handful reach star status and the A-list lecture circuit. Fewer still—one, to be exact—can boast his own action figure. Last December, the Seth Godin Marketing Guru, a 5-inch plastic ... -
Will Marketers Buy Into 'Sarah Palin's Alaska'?
Sarah Palin used to say the only difference between a pit bull and a hockey mom was lipstick, but now she might hope that advertisers didn't take that line too seriously. Sarah Palin, seen here on a recent episode of TLC's 'American Chopper,' will get her own Mark Burnett-supervised reality show. Sarah Palin, seen here on a recent episode of TLC's ... -
Meet the Man Your Man Could Smell Like, Man
How the Old Spice pitchman went from NFL obscurity to internet fame. He was a little-known former NFL wide receiver and relatively obscure actor, but appearing in Old Spice ads has made Isaiah Mustafa something of a cult celebrity, joining the advertising-famous likes of Billy Mays and the Dell Dude. Now better known as "the Man Your Man Could Smell Like," ... -
Some Explanation Might Be Nice, Tiger Woods
Tiger Woods has endorsement deals with Nike, Gillette and AT&T, among others that total $100 million annually, according to Forbes. The squeaky clean image of golf's greatest player and the sports world's most lucrative endorser took a hit over Thanksgiving weekend - no pun intended. Mr. Woods was involved in a single-car accident, but the timing, the circumstances, the aftermath and ... -
Beyond PSAs: Agencies Against Hunger
Agencies in Action is a New York-based social responsibility initiative that asks advertising executives and their employees to volunteer their time to serve food at a local soup kitchen in their neighborhoods. It works closely with the New York City Coalition Against Hunger to match its volunteer agencies with the closest and the neediest kitchens food pantries in the New York ... -
Lady Gaga Reinvigorates Brands, Social Climbing
As far as breakout musicians go, few artists have had quite the zero-awareness-to-ubiquity time-warp of Lady Gaga. And as far as brands go, few marketers of any kind have leveraged social media the way she has to drive sales of their core product -- in her case, albums and digital singles. Lady Gaga, with her army of nearly 2.8 million Twitter ... -
Why Does Everyone Want to Work at AOL All of a Sudden?
NEW YORK (AdAge.com) -- AOL is the most-troubled big internet company, a turn-around job with a speculative future. So why, then, does it seem everyone wants to work there? The company is snagging talent from all sectors: Wall Street, publishing, consulting, Google, Yahoo, social-news aggregator Digg, Time Warner and even its own huge diaspora of former employees, some of whom have ... -
Why Tiger Is Still the Best Gillette Can Get?
Tiger Woods' "transgressions" have left formerly clean-shaven Gillette with a trio of bad boys as the centerpiece of its global marketing campaign - and that might actually be a good thing for the Procter & Gamble-owned brand. Sure, Mr. Woods' embarrassing and widely reported marital-fidelity woes are going to be a punch line for a while. And it hasn't been a ... -
Alexa Ray Joel's PR Team is Having a Cow
Wouldn’t you just love to deal with this PR Nightmare?! According to Newsday, Alexa Ray Joel, 23, the daughter of Billy Joel and ex-wife Christie Brinkley is recouping nicely after the aspiring singer overdosed on the homeopathic anti-inflammatory medication Traumeel over the weekend. "Alexa is feeling much better. She is with her family and looking forward to getting back on track," ... -
Love Your Job? You're One of the Few
Think working folks are happy to have a job - ANY job - in this miserable economy? Think again. The number of Americans who reported being happy with their careers dropped to an all-time low - 45 percent - in a new survey that found people are more miserable than ever in nearly every aspect of their work lives. Job satisfaction ...


















