Pepsi will not advertise its drinks in the coming Super Bowl on CBS, ending a 23-year run so the company can focus on a new, mostly online, marketing effort. Pepsi-brand beverages have been advertised in the Super Bowl since 1987. PepsiCo's Frito-Lay unit still will advertise in the game. Pepsi's Super Bowl ads won enormous consumer affection through the years, and ...

Facebook is no stranger to controversy. Typically, the controversy surrounds new changes to the social network's privacy standards. As the largest social network online, Facebook boasts many millions of users across the world.The last legal proceeding having to do with the social network was identified when Germany sued Facebook for violating the privacy of its users. The accusation in the suit ...

Google Voice is still in Beta, but I was lucky enough to get one of their early limited invitations to try out the service. I finally started using it this month, and I can see it being a great tool for job seekers. First, what is Google Voice? Google Voice is a free VOIP and voice mail application offered by Google, ...

Love him or hate him, Hugh Hefner provides the ultimate example of successful branding. What’s the first thing you think of when you hear the word, Playboy? If you said sex, then you’re just one of hundreds of millions of people around the world who make the same association, and I’m going to tell you two things right now based on ...

How the author of Permission Marketing used online savvy and smart self-promotion to become a speaker, writer, and blogger in demand. Thousands of authors write business books every year but only a handful reach star status and the A-list lecture circuit. Fewer still—one, to be exact—can boast his own action figure. Last December, the Seth Godin Marketing Guru, a 5-inch plastic ...

After all the hype and hoopla, we at MedaiBuzz have chosen our picks for the top five Super Bowl commercials of 2010. Agree? Disagree? Post your favs and tell us what you think below! #1Snickers: Betty White #2Doritos: Dog Shock Collar #3Kia: How You Like Them Now? #4Monster.com: The Fiddling Beaver #5Cars.com: Super Bowl Ad 2010 Commercial

Even a little Captain is not allowed in the NFL.7 The NFL has prohibited a burgeoning campaign for players to strike a "Captain Morgan pose" (after the popular cocktail character) after touchdowns, in return for a charitable contribution from the company. Eagles TE Brent Celek touched off a controversy when he raised his right knee like the Captain following a touchdown ...

Who's in charge of Wikipedia these days?  According to a Fox News source, "No one. It’s chaos.”If their recent report is to believed, Wikimedia Foundation President and Wikipedia co-founderJimmy Wales has seen his control of the site dramatically slashed and his rights reduced to the "same capabilities of a low-level administrator."That shocking claim comes in the wake of a pornography purge that began last week on Wikipedia.  The ...

Neuromarketers use sophisticated brain-imaging technology to test consumer response and help clients fine-tune their strategies. Do you ever get the creepy feeling that advertisers know how to put a lump in your throat, inspire subconscious brand loyalty, or make your mouth water? Just wait: It could get worse. An emerging technique called neuromarketing that uses brain scans to measure human response ...

"Is you is or is you ain't my baby?" Over the weekend, Engadget posted pictures of what it claimed to be the next generation iPhone 4G. The pictures sparked quite a debate over their authenticity and many flatly rejected the design saying that it was too ugly to be an iPhone. Detractors noted the blocky shape and seams along the edge ...

Wouldn’t you just love to deal with this PR Nightmare?! According to Newsday, Alexa Ray Joel, 23, the daughter of Billy Joel and ex-wife Christie Brinkley is recouping nicely after the aspiring singer overdosed on the homeopathic anti-inflammatory medication Traumeel over the weekend. "Alexa is feeling much better. She is with her family and looking forward to getting back on track," ...

The candy bar maker's parent, Mars Chocolate North America, today will announce plans for the brand to return as a Super Bowl telecast advertiser — three years after it raised the wrath of gay advocates by airing a Super Bowl spot that showed two male mechanics who accidentally kiss, then react with disgust. One thing's for certain: There won't be any ...

Attention! OgilvyOne unit is on the hunt for "the world's greatest salesperson." All you need to do is persuade some foolish sucker into thinking this brick is the cat's meow or perhaps just the best thing ever! Check out their YouTube campaign and find out if you have what it takes to sell a red brick and win BIG!

Apple CEO Steve Jobs and Gawker Media aren't exactly on the warmest terms.  After all, Gawker's blog Gizmodo bought a lost iPhone prototype tore it apart, damaging it in the process, and spilled its secrets to competitors and the general public alike.  And at Jobs' request police raided the house of Gizmodo blogger Jason Chen, who is suspect of buying the lost/stolen prototype.On Saturday night, Gawker blogger Ryan ...

Now that Tiger Woods' nationally televised mea culpa is over, the question for the sports world's greatest endorser is this: Are his sponsors willing to, pardon the pun, get back in bed with him? Mr. Woods on Friday made his first public appearance in almost three months, since the details of his numerous marital infidelities surfaced following a one-car accident he ...

In an era when reality television dominates the ratings and anyone can become a blog superstar, the line between celebrity and average Joe is nearly indistinguishable. That trend is carrying over into advertising, too. Campaigns, like the one for Dove beauty products that features everyday middle-aged women in the buff, are becoming as well-known as those with famous faces. This landscape ...

Google is about to launch its most potent weapon to date in the battle over the $15 billion market for display ads—the pictorial banners and videos that support most major Web sites. On Sept. 18 the search giant will launch its new DoubleClick advertising exchange, a sort of stock exchange for online ads it has been developing since early last year. ...

National broadband was one of the  key campaign promises  that President Barack Obama made in 2008.  His Federal Communication Commission chief, Chairman Julius Genachowski, has tried to deliver on that promise, but has a difficult path ahead.The FCC's plan to is to take spectrum from television, re-auction it to wireless companies, and use part of the proceeds to finance new lines for the ...

Using data and observations gleaned from recent consulting projects and a extensive industry-watching, Judy Franks, founder and president of The Marketing Democracy compiled the following top 10 trends to help integrated marketers navigate the choppy waters she expects to see in 2010. The top 10 trends for integrated marketers: 1. Less will get done until we learn to do more with ...

Do you remember the story of Chicken Little? If one person tells you the sky is falling, you laugh at him. But if you're told the same story over and over, pretty soon you believe it. This also rings true with branding - just because everyone else is saying or doing something doesn't mean that it works. Time and again I ...