NEW YORK (AdAge.com) -- PepsiCo is taking advantage of the 2010 Census with an initiative called "Yo Sumo" (Spanish for "I count") that encourages Hispanics to go beyond just being counted numerically and to share their experiences that have helped shape the American landscape. Working with Pepsi, actress Eva Longoria Parker will make a documentary based on the stories posted to ...

If you have to be stuck at your desk all day, you might as well make it fun. From the totally useful to the completely random, there’s no end to the gadgets that can perk up your work day. Here’s our collection of the greatest office gadgets of all time!           Laser Trip Wire Fruit-Powered Clock USB ...

Out with the old and in with the new! The past decade revolutionized how we do business but there is plenty more to look forward to in 2010. Below is a sneak peak of coming attractions to get excited about. 1. Phone Liberation 2. Cloud Computing 3. The End of Paper 4. The Battle for Local 5. Social Spending 6. Mobile ...

And the first big endorsement deal of the 2010 Vancouver Olympics goes to ... 2008 Beijing Olympics superstar swimmer Michael Phelps! Phelps has signed a multiyear endorsement deal with Under Armour, the burgeoning athletic apparel and footwear company, Phelps and Under Armour senior vice president Steve Battista told USA TODAY. Phelps, who remains under a swimwear contract with Speedo, will be ...

The day when commercials are indistinguishable from the programs they support finally arrived -- just before 10 p.m. Eastern last Thursday night. That's when an ad for Dr Pepper ran after NBC's insider-y sitcom 30 Rock, making use of recurring character Dr. Spaceman, played by comic Chris Parnell. In the spot, which was paired with a more-traditional TV commercial for the ...

Do men really need their own weight-loss programs? The two leaders in the industry, Weight Watchers and Jenny Craig, have targeted men with programs apparently tailored to their unique needs. Working under the premise that "men approach weight loss differently," Weight Watchers for Men offers a "customized online system built for men, just men," according to the program's Web site. Jenny ...

10. Homeless People Don't Know Grammar We're not sure what to make of this ad. Is it for something? Is it promoting some political view? We can't tell. The only takeaway seems to be that homeless people talk about food but don't do grammar good. Hat Tip: Brandon Myhre --- 9. Skin May Melt on Contact This is a photoshop ...

The fact that a T-Mobile ad has attracted more views on YouTube than Barack Obama's historic inauguration speech may be viewed by some as a dispiriting sign of the times. The clip of commuters breaking into a dance routine at London's Liverpool Street station is, at the time of writing, the 57th most- viewed YouTube clip of all time. Its popularity ...

Wanna know what consumers are feelin' in 2010? If you answered, "Um, DUH!"- watch this video from Trend Hunter. With mentions of "Crowd-Sourced Campaigns," "Peacocking," and "Next Besting" on the list, 2010 sounds like a real hoot. Watch and learn! More Crowd-Sourced Campaigns! Doritos Crash the Super Bowl Selects SIX Finalists! Golden Grahams Launches FML Job Search Ad Campaign Monster.com’s Fiddling ...

A lot has been written about the revolutionary impact of Twitter: how it's changed the way we communicate, how it's connected us to one another, how it's increased transparency in everything we do, and how it's even helped us find jobs. But as much as people love Twitter, there's growing concern about other impacts the social networking tool is having, ...

Johnson & Johnson's Risperdal was, in some ways, a drugmaker's dream. At its peak in 2007, the antipsychosis medicine produced $4.5 billion in revenue. But it has also opened up a medicine cabinet full of legal woes. Lawsuits are now pending against J&J in 10 U.S. states for promoting Risperdal "off-label" - meaning for uses the Food & Drug Administration did ...

Brazil's self-regulatory body, Conar, is investigating an ad campaign starring Paris Hilton for Devassa Bem Loura beer for being too sexually provocative, even by the racy standards of Brazilian beer ads. According to local trade publication Meio & Mensagem, Ad Age's partner in Brazil, Conar this week opened three different investigations into local brewer Grupo Schincariol's launch campaign for Devassa Bem ...

Household cleaner marketer Method has pulled down a viral video roundly applauded by marketers at the Association of National Advertisers annual conference last month and by most viewers who've seen it because of heated complaints from some women who view it as sexist and even condoning rape. The "Shiny Suds" video from Droga5, New York, the agency's first work for Method ...

By the time you read this, James Cameron's "Avatar" could very well have become the fifth movie in history to gross more than $1 billion worldwide at the box office, helped along by pricey tickets that brought in a projected $325 million domestically after only three weekends in theaters. So how did 20th Century Fox pull off what could be its ...

It wasn't just the Arizona Cardinals who met their match in the Super Bowl — so did Madison Avenue. And it could be a game-changer. For the first time, it wasn't an ad agency that created the best-liked Super Bowl commercial. It was two unemployed brothers from Batesville, Ind., whose ad for Doritos — created for an online contest for amateurs ...

What do Miley Cyrus, William Shatner and Mariah Carey have in common? Millward Brown launches solution that matches celebrities and brands based on compatibility. Millward Brown, one of the world's leading research agencies, announced the launch of a new celebrity and brand matchmaking solution - the first to directly match brand and celebrity equity. Millward Brown has used its vast experience ...

The Super Bowl isn't just for big spenders such as Anheuser-Busch and Frito-Lay. Every now and then, the big game turns out to be a great stage to revive forgotten brands, like Denny's did with its free breakfast promotion last year. This year, Diamond Foods is looking to catch lightning in a bottle with a relaunch of Pop-Secret microwave popcorn. "We ...

Anheuser-Busch InBev Buy: The company is keeping mum at present, but last year purchased four minutes and 30 seconds' worth of air time, and has been known to stay at around those levels year after year. Creative: The company has not yet revealed its Super Bowl plans. Agency: Omnicom Group's DDB, Chicago Audi of America Buy: At least one spot. Creative: ...

Diageo has increased the amount of advertising budget spent on the online promotion of its Smirnoff vodka. This year, a fifth of its advertising spend will be on digital media - double the percentage that the company as a whole spent on the same in 2008. It is hoped that this will increase the level of interaction between consumers and the ...

We live in an age when vast seas of information can drown any enterprise. Lost revenue, poorly managed expenses, lost confidence, compliance problems and customer dissatisfaction are some of the outcomes of this information overload. In the face of such pressures, governance over enterprise information assets is no longer a luxury - it is a necessity. To support decision-making, companies today ...