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  • +2

    Is Paris Hilton's Ad Campaign Too Sexy for Brazil?

    Is Paris Hilton's Ad Campaign Too Sexy for Brazil?
    Brazil's self-regulatory body, Conar, is investigating an ad campaign starring Paris Hilton for Devassa Bem Loura beer for being too sexually provocative, even by the racy standards of Brazilian beer ads. According to local trade publication Meio & Mensagem, Ad Age's partner in Brazil, Conar this week opened three different investigations into local brewer Grupo Schincariol's launch campaign for Devassa Bem ...
    Rated: +2
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    The Next Big Ad Medium: Podcasts

    The Next Big Ad Medium: Podcasts
    Advertisers will spend more than $400 million on podcasting by 2011, but they're still not sure who will be listening to them. Remember podcasting? While marketers have been busy uploading commercials to YouTube, the once-buzzed-about medium has spent the past two years building its audience and enhancing advertising capability. Now, podcasts are finally poised to grab a larger slice of the ...
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    Hulu Might Start Charging Starting in 2010

    Hulu Might Start Charging Starting in 2010
    Hulu's days as a free Web site appear to be numbered. The online video site that offers full-length versions of current TV shows - one of the fastest growing sites on the Web - could start charging users as soon as next year, according to reports. "It's time to start getting paid for broadcast content online," said Chase Carey, deputy chairman ...
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    Mad Ave.'s Rush to Podcasts

    Mad Ave.'s Rush to Podcasts
    A new medium means only one thing to advertisers: A new opportunity to sell -- and podcasting holds special potential for marketers. Today, most podcasts are virtually ad-free. And that's probably the way regular listeners want it. After all, many are downloading podcasts to their MP3 players because of the ad saturation on commercial radio. But advertisers can't resist a promising ...
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    Facebook Changes Home Page Based on Direct User Feedback

    Facebook Changes Home Page Based on Direct User Feedback
    NEW YORK - Worried about missing a birth announcement, or details on what your portly uncle had for lunch? Facebook is tweaking its home page yet again in hopes of making it easier to find information. Among the latest changes is a list of items you might have missed during those rare moments spent away from the online hangout. The changes ...
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    The 10 Most Outrageous Infomericals

    The 10 Most Outrageous Infomericals
    Some kids watch cartoons on Saturday mornings. I watched infomercials. My favorite was for a chemical that magically removed paint from wood without damaging it. I didn't have any antiques covered in layers of paint, but I wanted that chemical product. I had to see for myself: how did it work such magic? The truth is, it probably didn't. Infomercials are ...
    Rated: +1
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    Use Twitter like Oprah

    Use Twitter like Oprah
    We've reached the Twitter tipping point. Get ready for the boom. There have been plenty of headlines about celebrities who Twitter and people who post through disasters or breaking news events like the Hudson River plane crash, but still the popular micro-blogging Web site remained off the radar for many. After April 18, 2009 - a critical turning point in Twitter ...
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    What's the Next Marketing Platform, How the Heck to Measure Success

    What's the Next Marketing Platform, How the Heck to Measure Success
    At this year's Media Mavens annual luncheon in New York, Advertising Age honored 16 of the industry's most innovative thinkers from big name marketers including Kraft, Coca-Cola, Ford and Burger King. Honorees, however, had to earn their lunch by answering questions that show off just how smart they are. Here are six bits of wisdom that Ad Age's Media Mavens imparted ...
    Rated: +4
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    The Haps on Twitter: Barbara Walters' 10 Most Fascinating

    The Haps on Twitter: Barbara Walters' 10 Most Fascinating
    What are people saying about Barbara Walters' 10 Most Fascinating People of 2009? We took to Twitter to get the dirt! NYfitter RT @extratv: Photos of Barbara Walters' 10 most fascinating people of 2009: http://tiny.cc/LnK0f What number was her plastic surgeon? #tcot lanialo As Kathy said--love it! Lady Gaga talks to Barbara Walters. Love Gaga, love her:http://www.youtube.com/watch?v=IljmjabjUP0 jaxxalude @colleennika Barbara ...
    Rated: +4
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    Fox News Claims Wikipedia is in "Chaos" After Porn Purge

    Fox News Claims Wikipedia is in "Chaos" After Porn Purge
    Who's in charge of Wikipedia these days?  According to a Fox News source, "No one. It’s chaos.”If their recent report is to believed, Wikimedia Foundation President and Wikipedia co-founderJimmy Wales has seen his control of the site dramatically slashed and his rights reduced to the "same capabilities of a low-level administrator."That shocking claim comes in the wake of a pornography purge that began last week on Wikipedia.  The ...
    Rated: +2
  • +6

    Zhu Zhu Hamsters Dodge the Wheel of Death

    Zhu Zhu Hamsters Dodge the Wheel of Death
    After a Web site questioned its safety, federal officials moved quickly to clear the season's hottest toy. Cepia CEO Russell Hornsby was in China on Dec. 5, scrambling to ramp up production of Zhu Zhu Pets, when he heard the news. GoodGuide.com, a San Francisco startup that tests products on behalf of consumers, had just issued a press release saying Cepia's ...
    Rated: +6
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    Steve Jobs Promises World "Freedom From Porn" in Email Flame War

    Steve Jobs Promises World "Freedom From Porn" in Email Flame War
    Apple CEO Steve Jobs and Gawker Media aren't exactly on the warmest terms.  After all, Gawker's blog Gizmodo bought a lost iPhone prototype tore it apart, damaging it in the process, and spilled its secrets to competitors and the general public alike.  And at Jobs' request police raided the house of Gizmodo blogger Jason Chen, who is suspect of buying the lost/stolen prototype.On Saturday night, Gawker blogger Ryan ...
    Rated: +1
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    Google Launches DoubleClick Ad Exchange

    Google Launches DoubleClick Ad Exchange
    Google is about to launch its most potent weapon to date in the battle over the $15 billion market for display ads—the pictorial banners and videos that support most major Web sites. On Sept. 18 the search giant will launch its new DoubleClick advertising exchange, a sort of stock exchange for online ads it has been developing since early last year. ...
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    Facebook Finds a Friend in Google Rivalry

    Facebook Finds a Friend in Google Rivalry
    After failing to acquire Twitter last fall, Facebook went shopping for what may be the next best thing. On Aug. 10, Facebook said it had acquired FriendFeed, the Mountain View (Calif.) social aggregation service founded by Google (GOOG) alumni Bret Taylor and Jim Norris in 2008. The deal, which The Wall Street Journal reported to be valued at nearly $50 million ...
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    Google Announces Its First Advertising Campaign

    Google Announces Its First Advertising Campaign
    Google has been slowly expanding its reach to challenge traditional software firms like Microsoft on many fronts. Google offers its own smartphone OS, Android, to battle Windows Mobile. The search giant will be rolling its Chrome OS out to fight Microsoft in the operating system market, and Google has its cloud-based software products fighting Microsoft's productivity app Office. In some minds, ...
    Rated: +2
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    Sue Sylvester vs. Don Draper: A Twitter Beatdown

    Sue Sylvester vs. Don Draper: A Twitter Beatdown
    Yesterday I called the Fox hit "Glee" "The Most Twitter-Worthy Sitcom of the Year" as part of Day 5 of my "12 Days of Holiday Giveaways," a round-up of my favorite media of the year. Today I thought I'd quantify the rather impressive impact of Gleeks (as fans of "Glee" call themselves) in the Twittersphere - and, to put things in ...
    Rated: +4
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    Building Brand Value the Playboy Way

    Building Brand Value the Playboy Way
    Love him or hate him, Hugh Hefner provides the ultimate example of successful branding. What’s the first thing you think of when you hear the word, Playboy? If you said sex, then you’re just one of hundreds of millions of people around the world who make the same association, and I’m going to tell you two things right now based on ...
    Rated: +4
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    Where Are the Must-Have Items This Holiday?

    Where Are the Must-Have Items This Holiday?
    Lack of innovation, not only the economy, blamed for season's sales slump. It might not just be the economy that's holding back sales this holiday season - it's also the lack of breakout products. Industry analysts and even retailers are hard-pressed to identify any must-have items beyond an $8 toy hamster. The Zhu Zhu is the closest thing to a must-have ...
    Rated: +5
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    Accenture Drops Tiger Woods Like It's Hot

    Accenture Drops Tiger Woods Like It's Hot
    Accenture today became the first major sponsor to officially dump Tiger Woods in the wake of the scandal surrounding the golfing superstar's marital-fidelity woes. "For the past six years, Accenture and Tiger Woods have had a very successful sponsorship arrangement and his achievements on the golf course have been a powerful metaphor for business success in Accenture's advertising," the company said ...
    Rated: +3
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    5 Branding Myths Debunked, Exposed and Demystified

    5 Branding Myths Debunked, Exposed and Demystified
    Do you remember the story of Chicken Little? If one person tells you the sky is falling, you laugh at him. But if you're told the same story over and over, pretty soon you believe it. This also rings true with branding-just because everyone else is saying or doing something doesn't mean that it works. Time and again I see entrepreneurs ...
    Rated: +5