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Monster.com’s Fiddling Beaver to Premiere on Super Bowl Sunday!

Monster.com’s Fiddling Beaver to Premiere on Super Bowl Sunday!

Monster.com’s core mission has always been to help people find jobs and as a company, they recognize, now more than ever, that they have a responsibility to provide hope for job seekers. And, that’s their motivation behind their Super Bowl campaign.

Come Super Bowl Sunday, viewers will rally around the Monster.com Beaver as he embarks on a journey to find the perfect “match” – career match, that is!

But it’s more than just a commercial, Monster has also built an engaging microsite as an extension of its Super Bowl ad – www.FiddleAFriend.com.

FiddleAFriend.com will go live on Sunday with an experience that allows people to build, personalize and send a hilarious music video to their friends, co-workers and family – customized with their own lyrics and photos and, of course, all of it performed by the Monster fiddling beaver.

The campaign, backed by an unprecedented investment in technology to help match the right people to the right jobs, is set to showcase Monster’s innovation, as they aim to give both job seekers and employers hope for real progress – a Monster Advantage.

Check out the teaser!

What do you think about how Doritos and Monster have built ad campaigns surrounding their fans and user engagement? Let us know below!