Mtn Dew is passing agency-of-record duties for three new flavors to a trio of small shops - none of them advertising agencies. An animation company, a production company and a group of aspiring creatives are being charged with producing 15-second commercials that will air in heavy rotation on broadcast and cable beginning in April. As part of the brand's Dewmocracy program, ...

By the time you read this, James Cameron's "Avatar" could very well have become the fifth movie in history to gross more than $1 billion worldwide at the box office, helped along by pricey tickets that brought in a projected $325 million domestically after only three weekends in theaters. So how did 20th Century Fox pull off what could be its ...

Anheuser-Busch InBev Buy: The company is keeping mum at present, but last year purchased four minutes and 30 seconds' worth of air time, and has been known to stay at around those levels year after year. Creative: The company has not yet revealed its Super Bowl plans. Agency: Omnicom Group's DDB, Chicago Audi of America Buy: At least one spot. Creative: ...

Scottrade, the online investing firm that has attracted do-it-yourself investors through its trademark $7 online stock trades and commercials featuring its founder and CEO flying a purple helicopter, is announcing an updated branding approach and new advertising campaign that launches nationwide today. The new branding and integrated campaign includes an updated logo, a new tagline that encourages people to "Get Invested" ...

It's a beautiful time to be a man -- or at least to market to men -- as personal-care marketers rev up for what looks to be the biggest array of product launches for men in nearly a decade and maybe ever. Procter & Gamble Co. recently has reorganized its beauty-marketing ranks largely to help capture the growing potential of the ...

The site faces a lawsuit—and a barrage of criticism—for mingling ads and reviews. Getting Yelped. That's the term angry business owners have started using when they feel unfairly criticized on the popular review site. Now Yelp is being forced to deal with its own unanticipated criticism. In a federal lawsuit filed in California on behalf of Long Beach's Cats & Dogs ...

The poor economy in the U.S. has caused hardships for many different companies from technology firms to the publishing industry. Ad revenues fell sharply in the print publishing industry leading to several publications being forced to close up shop or transition to a digital medium. The U.S. isn’t alone in its struggles against the poor economy; the same war rages in ...

YouTube has spent the past year putting ads in every corner of the site, from big, splashy homepage ads to pre-roll, post-roll and overlays on video. But one aspect has remained curiously ad-free: its mobile site. That's about to change. Mobile ads are YouTube's latest offering to Madison Avenue, and three advertisers are giving it a whirl: Mazda, Kia Motors and ...

Coke may be the official sponsor of the FIFA World Cup in South Africa, but Pepsi's 2.5-minute "Oh Africa" is the first World Cup ad to make the viral chart, and portends well for Pepsi's revamped social media strategy. Pepsi took a pass on the Super Bowl for the first time in 23 years in 2010, and CEO Indra Nooyi has ...

Did you ever think that your awful interview had anything to do with Golden Grahams cereal? Maybe a 'smore, as in you'd like to have 'smore job offers - but never the dull, over-sugared, semi graham flavored kids' cereal, right.? Well, that's all about to change! Golden Graham marketers and McCann Erickson and Mekanismare, are now showing their undying support for ...

Over the years, the Super Bowl ads have become quite a paradox for ad agencies, and they probably haven't even realized it. Here it is: Ad agencies love having an ad appear in the Super Bowl. Ad agencies hate submitting their work to a focus group. Why is that a paradox? Let's remind ourselves about why ad agencies hate focus groups. ...

There's a new Super Bowl surprise from Focus on the Family: a second ad. The evangelical group that bought ad time in the CBS game telecast will announce today that it has bought time in the pregame show to air a second ad four times. The new ad also features star quarterback Tim Tebow and his mother, Pam. It was filmed ...

After all the hype and hoopla, we at MedaiBuzz have chosen our picks for the top five Super Bowl commercials of 2010. Agree? Disagree? Post your favs and tell us what you think below! #1Snickers: Betty White #2Doritos: Dog Shock Collar #3Kia: How You Like Them Now? #4Monster.com: The Fiddling Beaver #5Cars.com: Super Bowl Ad 2010 Commercial

In an era when reality television dominates the ratings and anyone can become a blog superstar, the line between celebrity and average Joe is nearly indistinguishable. That trend is carrying over into advertising, too. Campaigns, like the one for Dove beauty products that features everyday middle-aged women in the buff, are becoming as well-known as those with famous faces. This landscape ...

Tremor Media, the leading online video advertising network and provider of the Acudeo video monetization platform to over 1,000 websites, today announced that the web properties of A&E Television Networks, Hachette Filipacchi US, Thompson Reuters, and SBTV have joined its in-stream ad network. These premium publishers, along with more than 60 additional new sites recently added to the Acudeo platform, extend ...

Due to the baseball playoffs, we've accidentally seen a lot of TV commercials and we offer these thoughts: 1. The lady in the Symbicort asthma-inhaler commercial has a nice set of lungs. Literally. The rest of her is in silhouette, but her lungs light up, E.T.-ishly (perhaps to distract you from the "asthma-related death" disclaimer). Still, we can't look away. Yikes. ...

Gone are the days of just seeing advertisements on TV, in magazines or newspapers, on static billboards and even generic banner ads on the Web. Out-of-home video networks, digital signage and alternative online advertising methods are all currently experiencing enormous growth. Video networks are popping up everywhere, especially in New York City. If you go into a bodega, an ice cream ...

Household cleaner marketer Method has pulled down a viral video roundly applauded by marketers at the Association of National Advertisers annual conference last month and by most viewers who've seen it because of heated complaints from some women who view it as sexist and even condoning rape. The "Shiny Suds" video from Droga5, New York, the agency's first work for Method ...

Take a gander at the hottest Ten Viral Video Ad Campaigns on the good ol' WWW right now. From Orbit to Evian, these are commercial gold! Or not...you be the critic!! Take me to the promised land! >> [page] 1. Muscle Milk's Sexy Pilgrim Activision's Tony Hawk Ride >> [page] 2. Activision's Tony Hawk Ride Evian's Live Young >> [page] ...

James Lipton does a lot of things well. Grilling celebs, making disturbingly serious eye-contact and... giving over his beard to teens faced with alarming text message conundrums? Take a look at what LG and Young & Rubicam have rigged up for a new ad campaign against texting mishaps. Because he's hot, oven-mitt hot. Hiss, hiss, hiss. Because Claire will never know ...