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    Learn How to Make Social Media Work for B2B Marketing at BMA Seminar

    Learn How to Make Social Media Work for B2B Marketing at BMA Seminar
    Business-to-business marketers can learn how to apply social media tools and tactics through an in-depth look at three different case studies at the Philadelphia Business Marketing Association's professional education event November 12 at the Manayunk Brewery. This event will focus on how companies: Plan strategies Choose mediums Manage resources Overcome challenges Document outcomes Beth Harte, marketer, blogger, speaker, adjunct professor, and ...
    Published over 7 years ago | Rate This
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    Marketing Metrics and Dashboards 2.0: New York

    Marketing Metrics and Dashboards 2.0: New York 810 Seventh Avenue, 23rd Floor New York , NY 10019 11/3/2009 8:00 AM - 11/4/2009 5:00 PM Register by 10/7/2009 12:00 AM for early registration fee This workshop provides mid- to senior-level marketers the knowledge to build marketing dashboards that better support marketing investment decisions and results tracking. The format combines educational presentations, case ...
    Published over 7 years ago | Rated: +1
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    Top 10 Things that College Taught Us About Life

    1. Dorms College is a time of extreme freedom but, let’s face it, not everything about college screams unfettered space. Students don’t usually have a lot of extra money and that means that their personal space is limited. In fact, the average college student has bunked down in a dorm room. According to the 2000 census, about 2 million students ...
    Published over 7 years ago | Rated: +4
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    Confessions of an Account Exec: Summer PR Reading List

    Confessions of an Account Exec: Summer PR Reading List
    I’ve written before about professional development and it’s something I take very seriously. The two main ways of increasing skill is to one, theorize and two, practice. A person who only practices will never grasp the full potential as that of a person who practices what they’ve theorized. By ignoring books as sources of information, you are delaying your personal and ...
    Published almost 7 years ago | Rated: +1