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Learn How to Make Social Media Work for B2B Marketing at BMA Seminar

Learn How to Make Social Media Work for B2B Marketing at BMA Seminar


October 28, 2009

Business-to-business marketers can learn how to apply social media tools and tactics through an in-depth look at three different case studies at the Philadelphia Business Marketing Association’s professional education event November 12 at the Manayunk Brewery.

This event will focus on how companies:

  • Plan strategies
  • Choose mediums
  • Manage resources
  • Overcome challenges
  • Document outcomes

  • Beth Harte, marketer, blogger, speaker, adjunct professor, and Community Manager for Marketing Profs, will moderate this event and field questions from attendees. Beth has more than 15 years of experience that includes integrated marketing communications, strategic planning, branding, SEO/SEM and social media.

    This event takes place from 6 – 8 pm. Admission includes appetizers buffet and one drink, plus time to network with peers.

    Admission is $35 for BMA members, $48 for non-members. Guests who bring two nonperishable food items to the event will receive a free cocktail. Food donations go to Philabundance food bank, which supports more than 600 Delaware Valley agencies.

    For event registration, and information on joining the Business Marketing Association, please visit

    About the Business Marketing Association

    Begun in 1922 as the National Industrial Advertising Association, today’s Business Marketing Association represents a lifetime of expertise in business-to-business marketing and communications. For more than 80 years, BMA has been the pre-eminent service organization for professionals in this vital industry. As market realities so often prove, no one stays in business that long without continually meeting their customers’ needs.