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Education Resources for Aspiring Marketing, PR and Ad Pros

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    Confessions of an Account Exec: Summer PR Reading List

    Confessions of an Account Exec: Summer PR Reading List
    I’ve written before about professional development and it’s something I take very seriously. The two main ways of increasing skill is to one, theorize and two, practice. A person who only practices will never grasp the full potential as that of a person who practices what they’ve theorized. By ignoring books as sources of information, you are delaying your personal and ...
    Published almost 7 years ago | Rated: +1
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    Mixing School With a Full-Time Job

    Mixing School With a Full-Time Job
    The alarm goes off at 5:30 am, and you could swear you went to sleep five minutes ago. First a quick shower, followed by the finishing touches on that homework assignment due tonight over coffee and breakfast — if there’s time. Then it’s off to work, a solid eight-plus hours of time where you’re busy with reports, meetings and other assorted ...
    Published about 7 years ago | Rated: +1
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    Best Value Colleges for 2010

    Best Value Colleges for 2010
    A four-year degree doesn't have to bury college-bound students in debt. Faced with state budget cuts and recession, some colleges and universities are stepping up their financial aid offerings. Many of those schools are on The Princeton Review's list of 100 Best Value Colleges for 2010, four-year public and private institutions that strive for both quality and affordability. "These schools are ...
    Published about 7 years ago | Rated: +1
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    Top 10 Things that College Taught Us About Life

    1. Dorms College is a time of extreme freedom but, let’s face it, not everything about college screams unfettered space. Students don’t usually have a lot of extra money and that means that their personal space is limited. In fact, the average college student has bunked down in a dorm room. According to the 2000 census, about 2 million students ...
    Published over 7 years ago | Rated: +4
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    How to Work In Advertising Without Being an Ad Major

    How to Work In Advertising Without Being an Ad Major
    Some of my younger friends majoring in something other than advertising, yet wanting to work in an ad agency, often ask me something like this: "I am majoring in PR, so I have to find a job doing just that, right?" No, my friends. Like many majoring in public relations, I was required to enroll in a campaigns course in order ...
    Published over 7 years ago | Rated: +7
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    Internships Can Give You an Edge

    Wondering if it’s worth your time to do an internship in college? "Measuring an internship-exposed student against a noninternship-exposed student can best be compared to the difference between a roll of film and a photograph," says Errica Rivera, director of college relations at Nationwide, a Fortune 500 insurance and financial services company in Columbus, Ohio. "Both started out the same way ...
    Published over 7 years ago | Rated: +2
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    Which Internship Is Best for You?

    There's no such thing as the perfect internship. But you can figure out which one aligns best with your career goals, and then tap your own initiative to turn that internship into an experience that will grab the attention of future employers. Take It or Leave It? How do you judge the potential value of a particular internship, especially when you're ...
    Published over 7 years ago | Rated: +1
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    Seven Ways to Land a Great Internship

    It's one of the most common and frustrating career dilemmas college students face: "To get a good job after graduation, I need experience. But how do I get experience without having a job in the first place?" One common - and wise - solution: An internship, paid or unpaid, part-time or full-time. Easy enough. But how do you get one? Well, ...
    Published over 7 years ago | Rated: +1
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    Don't Put Up with This as an Intern

    As an intern, you'll be the one who has to make copies, fetch snacks, pick up the boss's dry cleaning or give the company vice president a ride to the airport. Sure, it's demoralizing, but it's an acceptable (if unpleasant) part of the gig. But there are some things that even a "lowly" intern shouldn't endure. You need to know what ...
    Published over 7 years ago | Rate This
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    Ten Ways to Find Federal Internships

    Ten Ways to Find Federal Internships
    I'm often asked: I'm studying for my liberal arts degree, and I'd like to work for the government when I graduate. What can I do without having to go to grad school? Many government agencies offer paid internships for college students. These experiences help you learn about government work and the culture of government agencies before you decide on a specific ...
    Published over 7 years ago | Rate This
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    Ask for More as an Intern

    Ask for More as an Intern
    You didn't sign up for a several-month sentence at the copy machine, yet there you are at your internship, making copies for hours. And then you go home each day and gripe about it to anyone who will listen (or pretend to). Why not do something about it? Seek out more challenging assignments –- the kind that will give you the ...
    Published over 7 years ago | Rated: +1
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    Expert Advice: Usefulness of an MBA in Marketing

    Expert Advice: Usefulness of an MBA in Marketing
    Question I'm currently studying for GMAT yet not sure of obtaining an MBA as my peers say, it doesn't guarantee obtaining a job. Some advice getting marketing certifications... But, I'm not exactly sure what to do? Can you guide me? What are your thoughts on the usefulness of a MBA in Marketing? Answer Let me start by saying that I do ...
    Published over 7 years ago | Rated: +1
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    Marketing Metrics and Dashboards 2.0: New York

    Marketing Metrics and Dashboards 2.0: New York 810 Seventh Avenue, 23rd Floor New York , NY 10019 11/3/2009 8:00 AM - 11/4/2009 5:00 PM Register by 10/7/2009 12:00 AM for early registration fee This workshop provides mid- to senior-level marketers the knowledge to build marketing dashboards that better support marketing investment decisions and results tracking. The format combines educational presentations, case ...
    Published over 7 years ago | Rated: +1
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    Learn How to Make Social Media Work for B2B Marketing at BMA Seminar

    Learn How to Make Social Media Work for B2B Marketing at BMA Seminar
    Business-to-business marketers can learn how to apply social media tools and tactics through an in-depth look at three different case studies at the Philadelphia Business Marketing Association's professional education event November 12 at the Manayunk Brewery. This event will focus on how companies: Plan strategies Choose mediums Manage resources Overcome challenges Document outcomes Beth Harte, marketer, blogger, speaker, adjunct professor, and ...
    Published over 7 years ago | Rate This
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    Balancing School & Work: Manage Your Time

    Balancing School & Work: Manage Your Time
    If you've decided to go back to school for a degree, you may need a little help getting organized. Try these survival tips for juggling work, school and your personal life. h4. Choose Your Program Carefully Many schools tailor programs to working professionals by offering evening and weekend classes. Some schools provide distance learning opportunities, which allow students to take courses ...
    Published over 7 years ago | Rate This
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    34 Ways to Reduce College Costs

    34 Ways to Reduce College Costs
    1. Most colleges and universities offer merit or non-need-based scholarships to academically talented students. Students should check with each school in which they're interested for the criteria for merit scholarships. 2. The National Merit Scholarship Program awards scholarships to students based upon academic merit. The awards can be applied to any college or university to meet educational expenses at that school. ...
    Published over 7 years ago | Rate This
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    Balancing School & Work: Manage Your Time

    Balancing School & Work: Manage Your Time
    If you've decided to go back to school for a degree, you may need a little help getting organized. Try these survival tips for juggling work, school and your personal life. h4. Choose Your Program Carefully Many schools tailor programs to working professionals by offering evening and weekend classes. Some schools provide distance learning opportunities, which allow students to take courses ...
    Published over 7 years ago | Rate This
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    New Programs Mean More MBA Options

    New Programs Mean More MBA Options
    Take two years off to immerse yourself in the MBA experience. That's the standard formula for getting your degree, but it's not necessarily the norm. Options for part-time MBA candidates are expanding, as evening, weekend, online, executive and on-site programs at work gain popularity. In fact, 72 percent of full-time MBA programs experienced a decline in applications in 2005, as more ...
    Published over 7 years ago | Rate This
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    What Does It Take to Get a Scholarship?

    What Does It Take to Get a Scholarship?
    Because there are millions of scholarships available, you’re almost guaranteed to fit eligibility requirements. We have hundreds of scholarships worth millions of dollars that are available to just about anyone. Many students assume that they have to be brilliant, or athletically talented, or gifted musically, to earn a scholarship for college. What they don’t realize is that sometimes they just need ...
    Published over 7 years ago | Rate This
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    Networking for Interns

    Networking for Interns
    Professional schmoozing is one of the keys to turning a summer gig into a permanent job. Here's how. A summer internship can be tough enough without any extra stress, but experts agree that just showing up (even to all the planned events) isn't the way to get the most of out an internship. Instead, career experts say that one-on-one networking during ...
    Published over 7 years ago | Rated: +1