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Browse Entering the Marketing, Advertising or PR Field Articles

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    Public Relations Skills You Need to Succeed!

    Public Relations Skills You Need to Succeed!
    Your resume doesn't say “B.A. in Public Relations” on it? Don't panic—you aren't immediately disqualified from the PR race. In fact, you'll be hard-pressed to find an acclaimed university that offers a B.A. in Public Relations. What you will find is a number of great colleges (both state and university) that offer comprehensive Communications majors, which include courses in media and ...
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    10 Overused Phrases Interviewers Hate

    Interviews are hard. You’re nervous. You’re usually in close quarters. You have to answer question after question with little recovery time. And your entire professional future seems to hang in the balance of this one encounter. It’s no wonder so many interviewees resort to clichés when answering interview questions. But panicked responses aren’t going to land you that job. So ...
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    Top 5 Mistakes of Advertising Job Seekers

    Top 5 Mistakes of Advertising Job Seekers
    Hundreds of advertising job seekers make avoidable mistakes when approaching top agencies -- although some are more obvious than others. “I once had a candidate show up on the front steps of our building and sing his resume to the tune of 'Oh Susanna' while playing the banjo," says James Hering, executive vice president and director of integrated marketing at TM ...
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    8 Ways Ad Agencies Keep Employees Happy

    There is an unwritten contract between every employer and every employee. It goes like this: "You take care of me, and I will take care of you." For the worker, it means that he or she will work hard, meet or exceed expectations and get along well with supervisors, subordinates and others. For employers, it means providing an atmosphere that ...
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    Confessions of an Account Exec: Odd Jobs You Didn’t Sign up For

    Confessions of an Account Exec: Odd Jobs You Didn’t Sign up For
    When you interview for a job at a public relations agency, you learn about the environment, your coworkers, the starting pay and your benefits package. But there are a few job responsibilities that you might not find out about until after you’ve been hired. Getting ad rates Your client is hosting an event and decides they’re interested in buying advertisement space ...
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    6 Outrageous Hiring Practices

    From the downright crazy, to the just plain fun, hiring practices sure are getting interesting. Some companies turned to virtual reality to recruit new employees, while others weeded out weaklings by raising the stakes – literally. But do some of these new hiring methods cross the line? Are HR departments taking advantage of a sour economy and desperate job seekers? ...
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    MediaBuzz's Job Search Guide

    MediaBuzz's Job Search Guide
    Do you feel like job searching as become a full-time job? Not sure where to look or even which jobs fit you best? Job searching can be difficult, especially in a recession. Between sifting through hundreds of job postings and figuring out how to get employers to notice you, the whole experience can leave you exhausted and frustrated. Let MediaBuzz help. ...
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    15 Companies Hiring Despite the Recession

    Are you looking for a job, but think you can't find one because there just aren't any opportunities out there? Think again. There are a few companies that are still growing and thriving despite, or maybe because of, the economic downturn. Excelle did the research for you and compiled a list of 15 workplaces that aren't laying people off, and that ...
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    How Dating Rules Can Help You Get a Job

    How Dating Rules Can Help You Get a Job
    When I lost my job, the last thing I needed was a blank social calendar and empty bed. There’s only so much disappointment one girl can take. This modern-day Dorothy wanted to click her heels and have the perfect profession and pillow pal land right into her lap. Was that too much to ask? Maybe not. Monster contributing writer Nicole Williams ...
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    5 Job Hunting Mistakes that Scream "I'm Unprofessional"

    [photo:9895] In most job-filling situations, the employer has the luxury of choosing from several well-qualified applicants, all of whom could probably do the job, especially now. With so many job seekers on the hunt, little things, like the common, but often unrecognized, mistakes described here almost always come into play. Even in a strong job market, intangibles (what's not on your ...
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    Public Relations Resume Tips

    Perhaps you're like many of your colleagues in the PR field -- you excel when creating targeted communications for your employers or clients but struggle when it comes to writing about yourself on a resume. To help with this dilemma, PR resume experts offer insights on how to make your resume shine. (For more guidance, see our sample resume for a ...
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    Healing Tips for the Broken Hearted Job Seeker

    Healing Tips for the Broken Hearted Job Seeker
    Someone once told me a corporation was a nasty thing to fall in love with – because it will NEVER love you back. The rules of loyalty in the work force are changing. No one can deny that. However, knowing this doesn’t change the pain of getting laid off or let go. It hurts. It can wound. Each of us reacts ...
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    5 Cover Letters That Worked!

    We talk about them all the time: cover letters. We share general tips, explore best practices, and warn of the most common cover letter mistakes. What we haven't done is give you specific examples of real cover letters that worked. Until now! Excelle has tracked down five real cover letters that helped job seekers land an interview. Sometimes, they even ...
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    Stalk Your Way to a New Job

    Stalk Your Way to a New Job
    The internet has made stalkers out of all of us. You know exactly what I'm talking about. But instead of stalking your ex-boyfriend's new girlfriend, consider using your newfound detective skills for more productive (i.e. less emotionally jarring) purposes, like snagging the job of your dreams or laying the foundation to build a relationship with a prospect. Interested in a company ...
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    Climb the Ad/Marketing/PR Career Ladder

    Climb the Ad/Marketing/PR Career Ladder
    Finally, your foot is in the door! But, now you’re thinking, “How can I get ahead?” Patience, patience grasshopper - It’s good to be motivated, but bear in mind, making your way up the career ladder takes time and, of course, hard work. But don't get discouraged! Check out these tips to make your climb a little easier. Trust us, the ...
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    15 Companies Hiring Now

    15 Companies Hiring Now
    [photo:30946] Brown-Forman Corporation Jack Daniel’s, Southern Comfort, Finlandia, Sonoma-Cutrer, Korbel and 31 other alcohol brands Brown-Forman employs 4,440 people worldwide with about 1,300 located in Louisville. Brown-Forman, one of the largest American-owned spirits and wine companies and among the top 10 largest global spirits companies, sells its brands in more than 135 countries and has offices in cities across the globe. ...
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    8 Secrets of “Lucky” Job-Seekers

    Still looking for the four-leafed clover that will get you the job you’ve always wanted? If Lady Luck hasn’t been on your side lately, maybe it’s time to try a new approach. Contrary to popular belief, good luck doesn’t solely have to do with fate and the mysterious unfolding of the universe — according to several psychology study results, luck ...
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    5 Cover Letters That Worked

    We talk about them all the time: cover letters. We share general tips, explore best practices, and warn of the most common cover letter mistakes. What we haven't done is give you specific examples of real cover letters that worked. Until now! Excelle has tracked down five cover letters that helped job seekers land an interview. Sometimes, they even got ...
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    Re-Energize Your Job Search: Best Tips and Tricks

    Re-Energize Your Job Search: Best Tips and Tricks
    Finding a job can be almost as time-consuming as actually having a job! For many people it can take days, weeks, even months, to land that dream job, and it's no surprise that it's easy to get discouraged, distracted, and depressed. There are two important things to remember - you are not alone and we are here to help! HRPeople comes ...
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    Overqualified? 6 Job Hunting Strategies

    1. Withhold Your Resume Here's what not to do: Fire off a volley of resumes to human resources departments. "Sending a resume is simply a way to oblivion," says Jeffrey Fox, author of Don't Send a Resume. HR departments must quickly eliminate nearly all of the hundreds of resumes submitted for a single opening. At the first whiff of your extra ...