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Browse Entering the Marketing, Advertising or PR Field Articles

  • +5

    Top 5 Mistakes of Advertising Job Seekers

    Top 5 Mistakes of Advertising Job Seekers
    Hundreds of advertising job seekers make avoidable mistakes when approaching top agencies -- although some are more obvious than others. “I once had a candidate show up on the front steps of our building and sing his resume to the tune of 'Oh Susanna' while playing the banjo," says James Hering, executive vice president and director of integrated marketing at TM ...
    Rated: +5
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    5 Job Hunting Mistakes that Scream "I'm Unprofessional"

    [photo:9895] In most job-filling situations, the employer has the luxury of choosing from several well-qualified applicants, all of whom could probably do the job, especially now. With so many job seekers on the hunt, little things, like the common, but often unrecognized, mistakes described here almost always come into play. Even in a strong job market, intangibles (what's not on your ...
    Rated: +3
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    Awesome Twitter Tips for Marketers

    Awesome Twitter Tips for Marketers
    Twitter can be a great resource–if you know how to use it. Here are 28 tips for marketers who want to learn how to use Twitter to network and share information: 1. Determine your purpose
 Before spending any amount of time on Twitter, you should decide what you want to get out of it. Do you want to meet people who ...
    Rated: +3
  • +2

    Land a Job in Market Research

    Land a Job in Market Research
    No one wants to shoot in the dark. That’s why, when deciding whom to target for their products, senior executives want access to the most informative data available. How do they procure it? By hiring market and marketing researchers. “There’s a huge movement for marketing intelligence,” says Michael Giordano, marketing technology agent at Aquent, a marketing and creative staffing agency in ...
    Rated: +2
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    How to Find a Job Over the Holidays

    How to Find a Job Over the Holidays
    OFFICE PARTIES: Conquering the holiday office party doesn't just mean keeping track of how much you drink. Seasonal social events can be the best opportunity to network within your company, so you may want to consider veering away from the buffet line. "Whether you're the life of the party or full of social anxiety when it comes to holiday events, it's ...
    Rated: +2
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    Public Relations Skills You Need to Succeed!

    Public Relations Skills You Need to Succeed!
    Your resume doesn't say “B.A. in Public Relations” on it? Don't panic—you aren't immediately disqualified from the PR race. In fact, you'll be hard-pressed to find an acclaimed university that offers a B.A. in Public Relations. What you will find is a number of great colleges (both state and university) that offer comprehensive Communications majors, which include courses in media and ...
    Rated: +2
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    Glamorous Global Advertising Jobs, Yes Please

    Glamorous Global Advertising Jobs, Yes Please
    Advertising can be exciting, glamorous and very creative. In fact, creativity may be more critical for international accounts than domestic-based advertising. Developing culturally appropriate ways to communicate with consumers in other countries is critical to success, and it is not always easy. Here are some tips for launching an advertising career on a global track: Getting in the Door Many people ...
    Rated: +2
  • +1

    Expert Advice: Getting International Experience

    Question: I am an international Business major. I speak two languages and have 5 years of marketing, sales and management experience. My ultimate goal is to be involved in International Brand management or International Marketing/Advertising field. It is extremely difficult to get my foot in the door because nobody wants to hire somebody without international experience. But how am I supposed ...
    Rated: +1
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    Expert Advice: Advanced Skills After Marketing Degree

    Question: I have a bachelors degree in marketing. Which advanced skills do you suggest I obtain to increase my value as a marketer? Answer: An MBA is always considered beneficial. If you are able to continue your education and gain this accreditation it will only increase your success within your chosen field. Also, depending on your area of expertise within Marketing, ...
    Rated: +1
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    What Experienced Workers Can Gain from Internships

    What Experienced Workers Can Gain from Internships
    By Matt Villano | Monster Contributing Writer  Out of gainful employment, out of job offers and running out of savings, Scott Stevens of Portland, Oregon, has turned to a familiar strategy to gain experience and keep his skills fresh: The internship. In spring 2009, Stevens, 35, took an internship on a sustainable tourism project for Travel Portland, a nonprofit destination ...
    Rated: +1
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    6 Outrageous Hiring Practices

    From the downright crazy, to the just plain fun, hiring practices sure are getting interesting. Some companies turned to virtual reality to recruit new employees, while others weeded out weaklings by raising the stakes – literally. But do some of these new hiring methods cross the line? Are HR departments taking advantage of a sour economy and desperate job seekers? ...
    Rated: +1
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    MediaBuzz's Interview Guide

    MediaBuzz's Interview Guide
    Never seem to come up with the right answer during an interview? Not sure about what to wear? Worried you'll freeze trying to answer the most important question? Interviews may be the toughest part of the job search process, since everything about you is on display for the employer. Figuring out how to dress and the right thing to say can ...
    Rated: +1
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    Confessions of an Account Exec: Odd Jobs You Didn’t Sign up For

    Confessions of an Account Exec: Odd Jobs You Didn’t Sign up For
    When you interview for a job at a public relations agency, you learn about the environment, your coworkers, the starting pay and your benefits package. But there are a few job responsibilities that you might not find out about until after you’ve been hired. Getting ad rates Your client is hosting an event and decides they’re interested in buying advertisement space ...
    Rated: +1
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    Deal Breakers for Hiring Managers

    
Getting an interview is a really big deal. It means that you have achieved a level of confidence with your resume and cover letter and have made it to the next steps of the hiring equation. This is something that you should be proud of; this is also something you should take very, very seriously. The interview presents a lot ...
    Rated: +1
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    5 Things You Need to Give up to Get A Job

    It’s time for the reality check. America is in a recession, and jobs are fewer while competition is greater. It takes even more hustle, dedication, and tenacity to land a job today than it did for your parents. Having a degree isn’t always enough, and sorry to break it to you, but you aren’t likely to get your dream job ...
    Rated: +1
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    Climb the Ad/Marketing/PR Career Ladder

    Climb the Ad/Marketing/PR Career Ladder
    Finally, your foot is in the door! But, now you’re thinking, “How can I get ahead?” Patience, patience grasshopper - It’s good to be motivated, but bear in mind, making your way up the career ladder takes time and, of course, hard work. But don't get discouraged! Check out these tips to make your climb a little easier. Trust us, the ...
    Rated: +1
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    Sleep Your Way to the Top, Ace Your Ad Interview!

    Sleep Your Way to the Top, Ace Your Ad Interview!
    The Situation: You just nabbed a huge interview with an ad house you thought you’d never be able to set foot in, let alone work for. You’re nervous. You’re excited. You know the company’s goals and objectives inside and out and you’ve assembled and reassembled your book about a zillion different times and ways. Now what? Experts are quick to recommend ...
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    Turn Your Passion Into an Advertising Career!

    Turn Your Passion Into an Advertising Career!
    What's the most important qualification advertising agencies look for in young candidates, whether their interests lean toward the creative professions, account management or media buying? Industry experts say it's all about having the right instincts (and preferably some training) about how to deliver a crafted message to a targeted audience in the complex universe of advertising media. Here's a look at ...
    Rated: +1
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    Healing Tips for the Broken Hearted Job Seeker

    Healing Tips for the Broken Hearted Job Seeker
    Someone once told me a corporation was a nasty thing to fall in love with – because it will NEVER love you back. The rules of loyalty in the work force are changing. No one can deny that. However, knowing this doesn’t change the pain of getting laid off or let go. It hurts. It can wound. Each of us reacts ...
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    How Dating Rules Can Help You Get a Job

    How Dating Rules Can Help You Get a Job
    When I lost my job, the last thing I needed was a blank social calendar and empty bed. There’s only so much disappointment one girl can take. This modern-day Dorothy wanted to click her heels and have the perfect profession and pillow pal land right into her lap. Was that too much to ask? Maybe not. Monster contributing writer Nicole Williams ...
    Rated: +1