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Browse Entering the Marketing, Advertising or PR Field Articles

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    Land a Job in Market Research

    Land a Job in Market Research
    No one wants to shoot in the dark. That’s why, when deciding whom to target for their products, senior executives want access to the most informative data available. How do they procure it? By hiring market and marketing researchers. “There’s a huge movement for marketing intelligence,” says Michael Giordano, marketing technology agent at Aquent, a marketing and creative staffing agency in ...
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    6 Principles to Guide Your Job Search

    1. The Principle of Reciprocation People tend to say yes if they feel they owe you something. Example: Charities double their response when they include a dozen personalized address labels inside their direct-mail packages. On the Interview: Always enter the interview with the attitude that you're there to help rather than be helped. When sincerely felt and expressed, this automatically creates ...
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    5 Job Hunting Mistakes that Scream "I'm Unprofessional"

    [photo:9895] In most job-filling situations, the employer has the luxury of choosing from several well-qualified applicants, all of whom could probably do the job, especially now. With so many job seekers on the hunt, little things, like the common, but often unrecognized, mistakes described here almost always come into play. Even in a strong job market, intangibles (what's not on your ...
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    Eight Technology Etiquette Tips for Job-Seekers

    Eight Technology Etiquette Tips for Job-Seekers
    If there's any small solace when starting a job search in this recession, it's the proliferation of digital technology to help you re-enter the working world. Web sites like Indeed.com have multiplied the number of job openings you can track and the professional contacts you can make. E-mail and smart phones make it easier to pitch yourself and set up appointments. ...
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    Understand Recruitment Cycles to Give Your Job Search an Edge

    Understand Recruitment Cycles to Give Your Job Search an Edge
    John Rossheim, Monster When it comes to connecting with the right job opportunity, timing isn't everything, but it's certainly something. Tuning into industries' and employers' annual recruitment cycles just might give you a decisive edge. That's the consensus of recruiters and employers with fingers on the pulse of seasonal variations in hiring. Here's a quarter-by-quarter summary of how these hiring dynamics ...
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    The Geographically Limited Job Search

    The Geographically Limited Job Search
    Peter Vogt / Monster Job hunting becomes harder than usual when you have to confine your search geographically. But you can find a job under such constraints with the right strategy. Start Sooner Rather Than Later, Especially If You're Moving After graduating from Brown University in 2004, Stephanie Harris looked for a job long distance for about four months, "doing interviews ...
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    Overqualified? 6 Job Hunting Strategies

    1. Withhold Your Resume Here's what not to do: Fire off a volley of resumes to human resources departments. "Sending a resume is simply a way to oblivion," says Jeffrey Fox, author of Don't Send a Resume. HR departments must quickly eliminate nearly all of the hundreds of resumes submitted for a single opening. At the first whiff of your extra ...
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    How to Find a Job Over the Holidays

    How to Find a Job Over the Holidays
    OFFICE PARTIES: Conquering the holiday office party doesn't just mean keeping track of how much you drink. Seasonal social events can be the best opportunity to network within your company, so you may want to consider veering away from the buffet line. "Whether you're the life of the party or full of social anxiety when it comes to holiday events, it's ...
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    What Experienced Workers Can Gain from Internships

    What Experienced Workers Can Gain from Internships
    By Matt Villano | Monster Contributing Writer  Out of gainful employment, out of job offers and running out of savings, Scott Stevens of Portland, Oregon, has turned to a familiar strategy to gain experience and keep his skills fresh: The internship. In spring 2009, Stevens, 35, took an internship on a sustainable tourism project for Travel Portland, a nonprofit destination ...
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    15 Companies Hiring Despite the Recession

    Are you looking for a job, but think you can't find one because there just aren't any opportunities out there? Think again. There are a few companies that are still growing and thriving despite, or maybe because of, the economic downturn. Excelle did the research for you and compiled a list of 15 workplaces that aren't laying people off, and that ...
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    10 Overused Phrases Interviewers Hate

    Interviews are hard. You’re nervous. You’re usually in close quarters. You have to answer question after question with little recovery time. And your entire professional future seems to hang in the balance of this one encounter. It’s no wonder so many interviewees resort to clichés when answering interview questions. But panicked responses aren’t going to land you that job. So ...
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    Public Relations Skills You Need to Succeed!

    Public Relations Skills You Need to Succeed!
    Your resume doesn't say “B.A. in Public Relations” on it? Don't panic—you aren't immediately disqualified from the PR race. In fact, you'll be hard-pressed to find an acclaimed university that offers a B.A. in Public Relations. What you will find is a number of great colleges (both state and university) that offer comprehensive Communications majors, which include courses in media and ...
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    Awesome Twitter Tips for Marketers

    Awesome Twitter Tips for Marketers
    Twitter can be a great resource–if you know how to use it. Here are 28 tips for marketers who want to learn how to use Twitter to network and share information: 1. Determine your purpose
 Before spending any amount of time on Twitter, you should decide what you want to get out of it. Do you want to meet people who ...
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    Yo, Job Seeking Advice Via the Jersey Shore!

    Thought The Jersey Shore was just all tanning, fist pumps and hair gel? Think again! Turns out the kids from Joizy can teach us about more than just Ed Hardy, Italian flag ornamentation and extreme midriffs. Their “techniques” can get your resume noticed, rock an interview and even get you hired! Think we’re kidding? Get in the zone and check ...
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    8 Secrets of “Lucky” Job-Seekers

    Still looking for the four-leafed clover that will get you the job you’ve always wanted? If Lady Luck hasn’t been on your side lately, maybe it’s time to try a new approach. Contrary to popular belief, good luck doesn’t solely have to do with fate and the mysterious unfolding of the universe — according to several psychology study results, luck ...
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    Re-Energize Your Job Search: Best Tips and Tricks

    Re-Energize Your Job Search: Best Tips and Tricks
    Finding a job can be almost as time-consuming as actually having a job! For many people it can take days, weeks, even months, to land that dream job, and it's no surprise that it's easy to get discouraged, distracted, and depressed. There are two important things to remember - you are not alone and we are here to help! HRPeople comes ...
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    5 Things You Need to Give up to Get A Job

    It’s time for the reality check. America is in a recession, and jobs are fewer while competition is greater. It takes even more hustle, dedication, and tenacity to land a job today than it did for your parents. Having a degree isn’t always enough, and sorry to break it to you, but you aren’t likely to get your dream job ...
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    Turn Your Passion Into an Advertising Career!

    Turn Your Passion Into an Advertising Career!
    What's the most important qualification advertising agencies look for in young candidates, whether their interests lean toward the creative professions, account management or media buying? Industry experts say it's all about having the right instincts (and preferably some training) about how to deliver a crafted message to a targeted audience in the complex universe of advertising media. Here's a look at ...
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    Glamorous Global Advertising Jobs, Yes Please

    Glamorous Global Advertising Jobs, Yes Please
    Advertising can be exciting, glamorous and very creative. In fact, creativity may be more critical for international accounts than domestic-based advertising. Developing culturally appropriate ways to communicate with consumers in other countries is critical to success, and it is not always easy. Here are some tips for launching an advertising career on a global track: Getting in the Door Many people ...
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    How to Take Control of Even the Worst Job Interviews

    How to Take Control of Even the Worst Job Interviews
    If you think you've had a bad job interview, consider the true story of a woman who became so physically ill during her interview, that she grabbed the trash can and ... yes, puked in it. She got the job. Not because of what she did, but because of the way she handled the nightmare scenario. She excused herself to the ...