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    Out-of-Work? Reinvent Yourself as a Community Manager!

    Out-of-Work? Reinvent Yourself as a Community Manager!
    Out-of-work copywriters and journalists can reinvent themselves as social-media brand advocates!! In advertising, there is a widely known but rarely discussed career path for the wise: Approach your career like any smart professional athlete or super model might - have a career back-up plan arranged for after you "peak." Second careers for ad professionals are so common, there is actually a ...
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    Awesome Twitter Tips for Marketers

    Awesome Twitter Tips for Marketers
    Twitter can be a great resource–if you know how to use it. Here are 28 tips for marketers who want to learn how to use Twitter to network and share information: 1. Determine your purpose
 Before spending any amount of time on Twitter, you should decide what you want to get out of it. Do you want to meet people who ...
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    How to Find a Job Over the Holidays

    How to Find a Job Over the Holidays
    OFFICE PARTIES: Conquering the holiday office party doesn't just mean keeping track of how much you drink. Seasonal social events can be the best opportunity to network within your company, so you may want to consider veering away from the buffet line. "Whether you're the life of the party or full of social anxiety when it comes to holiday events, it's ...
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    The 10 Best Jobs for the Worst Times

    The 10 Best Jobs for the Worst Times
    by Hannah Waters, Geezeo.com Job security is definitely up in the air right now for everyone. If you are out of a job, however, try considering some of these jobs that seem to thrive even during tough times. Although everyone and every industry is hit hard with job losses and cutbacks, these types of jobs seem to hover just a little ...
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    Brand Advocates: Brands' New Model Army

    Brand Advocates: Brands' New Model Army
    Forrester Research is calling for a complete overhaul of the marketing function, in which brand managers are ditched in favor of a new model of working involving 'brand advocates'. But can a reactive role creating 'on the fly' plans really work for businesses? There was a time when brands could demand consumer attention and retailer distribution simply by buying TV airtime. ...
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    Job Profile: Market Researcher

    Job Description: Market and survey researchers gather information about what people think. Market, or marketing, research analysts help companies understand what types of products people want and at what price. They also help companies market their products to the people most likely to buy them. Gathering statistical data on competitors and examining prices, sales, and methods of marketing and distribution, they ...
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    Job Profile: Marketing Manager

    Job Profile: Marketing Manager
    Job Description: Marketing managers develop the firm’s marketing strategy in detail. With the help of subordinates, including product development managers and market research managers, they estimate the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets—for example, business firms, wholesalers, retailers, government, or the general public. Marketing managers develop pricing strategy to ...
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    What Experienced Workers Can Gain from Internships

    What Experienced Workers Can Gain from Internships
    By Matt Villano | Monster Contributing Writer  Out of gainful employment, out of job offers and running out of savings, Scott Stevens of Portland, Oregon, has turned to a familiar strategy to gain experience and keep his skills fresh: The internship. In spring 2009, Stevens, 35, took an internship on a sustainable tourism project for Travel Portland, a nonprofit destination ...
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    Climb the Ad/Marketing/PR Career Ladder

    Climb the Ad/Marketing/PR Career Ladder
    Finally, your foot is in the door! But, now you’re thinking, “How can I get ahead?” Patience, patience grasshopper - It’s good to be motivated, but bear in mind, making your way up the career ladder takes time and, of course, hard work. But don't get discouraged! Check out these tips to make your climb a little easier. Trust us, the ...
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    The Double Standard Dilemma

    The Double Standard Dilemma
    Let's face it ladies. The fight’s not fair in the business world. We may be picking away at the salary gap but we still only earn 77 cents to every man’s dollar, according to the U.S. Census Bureau. And despite filling more seats at business school, fewer than 3 percent of Fortune 1000 CEOs are women. So how does bias run ...
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    Career Profile: Media Buyer

    Job Description Media planners gather information on the public’s viewing and reading habits, and evaluate editorial content and programming to determine the potential use of media such as newspapers, magazines, radio, television, or the Internet. The media staff calculates the numbers and types of people reached by different media, and how often they are reached. Media buyers track the media space ...
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    Are Brand Managers Dead?

    Are Brand Managers Dead?
    Ad Age today previews a report due from Forrester Research that suggests that the day of the “brand manager” is dead. The article says the recommendation by the research firm is to think of and re-name the person in charge of managing the brand as “brand advocate.” The suggestion reflects the age of social media, and that a brand, any brand, ...
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    Job Profile: Advertising Sales Agents

    Job Description: Advertising sales agents—often referred to as account executives or advertising sales representatives—sell or solicit advertising primarily for newspapers and periodicals, television and radio, websites, telephone directories, and direct mail and outdoor advertisers. Because such a large share of revenue for many of these media outlets is generated from advertising, advertising sales agents play an important role in their success. ...
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    The World's 20 Worst Places to Work

    The World's 20 Worst Places to Work
    Hardship Posts These days few workers feel confident enough to make demands of their employers. With the global economy enduring the worst downturn in decades, lots of workers in the U.S. and other countries are happy to have a job, any job. There are places, though, where it's so tough to live that employees can still get companies to pay them ...
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    5 Job Hunting Mistakes that Scream "I'm Unprofessional"

    5 Job Hunting Mistakes that Scream "I'm Unprofessional"
    In most job-filling situations, the employer has the luxury of choosing from several well-qualified applicants, all of whom could probably do the job. That's when the little things, like the common but often unrecognized mistakes described here, almost always come into play. Make sure you avoid them, so they don't cost you a shot at the job. h4. *1. Using a ...
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    Multicultural Marketing: Growth = Opportunity

    Multicultural Marketing: Growth = Opportunity
    Culture cannot be learned, says Wanla Cheng, president of multicultural marketer Asia Link Consulting Group. It must be absorbed by osmosis. For example, a non-Chinese marketing expert might know that in Chinese culture the number eight is propitious and four is bad, but he cannot truly understand what a Chinese immigrant wants –- or fears -– from an American bank. Without ...
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    How to Climb the Corporate Ladder

    How to Climb the Corporate Ladder
    Who doesn't think about getting that promotion? We all want to be our own boss someday, but before we can rule the hive, we have to tough it out as a lowly worker bee. These days, moving up is less like climbing a ladder and more like picking your way through a maze. There are many ways you can move your ...
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    Career Profile: Art Director

    Job Description Art directors develop design concepts and review material that is to appear in periodicals, newspapers, and other printed or digital media. They decide how best to present information visually, so that it is eye catching, appealing, and organized. Art directors decide which photographs or artwork to use and oversee the design, layout, and production of material to be published. ...
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    Eight Steps from PR Practitioner to PR Manager

    Eight Steps from PR Practitioner to PR Manager
    What does it take to make the move from PR practitioner to PR manager? Talent, stamina, a bit of star power, and a handful of strategies and tactics that can help you hit your target. “In agencies, a lot of the hiring decision is based on production: billable hours, getting and retaining clients, who’s a superstar,” says Rhoda Weiss, CEO of ...
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    Movin' on Over in PR -- From Agency to Corporate

    Movin' on Over in PR -- From Agency to Corporate
    Perry Schwartz spent the first seven years of his career at large, multinational agencies. Then, he moved to the client side, joining the Canadian rewards program, Air Miles, as PR manager. There, he has developed a strong understanding of consumer-focused PR, including what is and what is not relevant when promoting a client that calls "the public" its customer base. As ...