Out-of-work copywriters and journalists can reinvent themselves as social-media brand advocates!! In advertising, there is a widely known but rarely discussed career path for the wise: Approach your career like any smart professional athlete or super model might - have a career back-up plan arranged for after you "peak." Second careers for ad professionals are so common, there is actually a ...

Twitter can be a great resource–if you know how to use it. Here are 28 tips for marketers who want to learn how to use Twitter to network and share information: 1. Determine your purpose
 Before spending any amount of time on Twitter, you should decide what you want to get out of it. Do you want to meet people who ...

OFFICE PARTIES: Conquering the holiday office party doesn't just mean keeping track of how much you drink. Seasonal social events can be the best opportunity to network within your company, so you may want to consider veering away from the buffet line. "Whether you're the life of the party or full of social anxiety when it comes to holiday events, it's ...

by Hannah Waters, Geezeo.com Job security is definitely up in the air right now for everyone. If you are out of a job, however, try considering some of these jobs that seem to thrive even during tough times. Although everyone and every industry is hit hard with job losses and cutbacks, these types of jobs seem to hover just a little ...

Forrester Research is calling for a complete overhaul of the marketing function, in which brand managers are ditched in favor of a new model of working involving 'brand advocates'. But can a reactive role creating 'on the fly' plans really work for businesses? There was a time when brands could demand consumer attention and retailer distribution simply by buying TV airtime. ...

Job Description: Market and survey researchers gather information about what people think. Market, or marketing, research analysts help companies understand what types of products people want and at what price. They also help companies market their products to the people most likely to buy them. Gathering statistical data on competitors and examining prices, sales, and methods of marketing and distribution, they ...

Job Description: Marketing managers develop the firm’s marketing strategy in detail. With the help of subordinates, including product development managers and market research managers, they estimate the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets—for example, business firms, wholesalers, retailers, government, or the general public. Marketing managers develop pricing strategy to ...

By Matt Villano | Monster Contributing Writer  Out of gainful employment, out of job offers and running out of savings, Scott Stevens of Portland, Oregon, has turned to a familiar strategy to gain experience and keep his skills fresh: The internship. In spring 2009, Stevens, 35, took an internship on a sustainable tourism project for Travel Portland, a nonprofit destination ...

Finally, your foot is in the door! But, now you’re thinking, “How can I get ahead?” Patience, patience grasshopper - It’s good to be motivated, but bear in mind, making your way up the career ladder takes time and, of course, hard work. But don't get discouraged! Check out these tips to make your climb a little easier. Trust us, the ...

Let's face it ladies. The fight’s not fair in the business world. We may be picking away at the salary gap but we still only earn 77 cents to every man’s dollar, according to the U.S. Census Bureau. And despite filling more seats at business school, fewer than 3 percent of Fortune 1000 CEOs are women. So how does bias run ...

Job Description Media planners gather information on the public’s viewing and reading habits, and evaluate editorial content and programming to determine the potential use of media such as newspapers, magazines, radio, television, or the Internet. The media staff calculates the numbers and types of people reached by different media, and how often they are reached. Media buyers track the media space ...

Ad Age today previews a report due from Forrester Research that suggests that the day of the “brand manager” is dead. The article says the recommendation by the research firm is to think of and re-name the person in charge of managing the brand as “brand advocate.” The suggestion reflects the age of social media, and that a brand, any brand, ...

Thought The Jersey Shore was just all tanning, fist pumps and hair gel? Think again! Turns out the kids from Joizy can teach us about more than just Ed Hardy, Italian flag ornamentation and extreme midriffs. Their “techniques” can get your resume noticed, rock an interview and even get you hired! Think we’re kidding? Get in the zone and check ...

Art Director Job Description: Art directors develop design concepts and review material that is to appear in periodicals, newspapers, and other printed or digital media. They decide how best to present information visually, so that it is eye catching, appealing, and organized. Art directors decide which photographs or artwork to use and oversee the design, layout, and production of material to ...

Media Buyer Job Description: Media planners gather information on the public’s viewing and reading habits, and evaluate editorial content and programming to determine the potential use of media such as newspapers, magazines, radio, television, or the Internet. The media staff calculates the numbers and types of people reached by different media, and how often they are reached. Media buyers track the ...

Copywriter Job Description: Copywriters are a very specialized type of writer. They prepare advertising copy for use in publications or for broadcasting and they write other materials to promote the sale of a good or service. They often must work with the client to produce advertising themes or slogans and may be involved in the marketing of the product or service. ...

PR Manager Job Description: Public relations managers supervise public relations specialists. These managers direct publicity programs to a targeted audience. They often specialize in a specific area, such as crisis management, or in a specific industry, such as health care. They use every available communication medium to maintain the support of the specific group upon whom their organization’s success depends, such ...

Job Description Copy writers are a very specialized type of writer. They prepare advertising copy for use in publications or for broadcasting and they write other materials to promote the sale of a good or service. They often must work with the client to produce advertising themes or slogans and may be involved in the marketing of the product or service. ...

Are you a woman with an MBA who's looking to rise to the top in marketing? It turns out marketing is the preferred occupation of many aspiring businesswomen. But the attraction extends far beyond traditional perceptions. And strong quantitative skills, a good education, and a strong role model can help convert that attraction into professional success. Women Who Choose Marketing Clearly, ...

This article first appeared on Monster. The position of Web designer may be the glamour job of the Web-development field. Others involved in Web projects, such as information architects and programmers, hold jobs that many people just don't understand. By comparison, Web designers are involved in creating the icons, images, navigational tools and other features that give Web projects their public ...