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    Brand Advocates: Brands' New Model Army

    Brand Advocates: Brands' New Model Army
    Forrester Research is calling for a complete overhaul of the marketing function, in which brand managers are ditched in favor of a new model of working involving 'brand advocates'. But can a reactive role creating 'on the fly' plans really work for businesses? There was a time when brands could demand consumer attention and retailer distribution simply by buying TV airtime. ...
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    10 Ways to Tell if Your Job Search is a Joke

    10 Ways to Tell if Your Job Search is a Joke
    In celebration of April Fool’s Day last week, I was asked by a few fellow bloggers to address foolish job search tactics. However, it’s hard to write something funny when what you’re seeing is no joke. We’ve got 15 million job seekers right now. I’d argue more than 70% of them are conducting a weak job search. I guess the good ...
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    Multicultural Marketing: Growth = Opportunity

    Multicultural Marketing: Growth = Opportunity
    Culture cannot be learned, says Wanla Cheng, president of multicultural marketer Asia Link Consulting Group. It must be absorbed by osmosis. For example, a non-Chinese marketing expert might know that in Chinese culture the number eight is propitious and four is bad, but he cannot truly understand what a Chinese immigrant wants –- or fears -– from an American bank. Without ...
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    Job Profile: Media Buyer

    Media Buyer Job Description: Media planners gather information on the public’s viewing and reading habits, and evaluate editorial content and programming to determine the potential use of media such as newspapers, magazines, radio, television, or the Internet. The media staff calculates the numbers and types of people reached by different media, and how often they are reached. Media buyers track the ...
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    Job Profile: Copywriter

    Copywriter Job Description: Copywriters are a very specialized type of writer. They prepare advertising copy for use in publications or for broadcasting and they write other materials to promote the sale of a good or service. They often must work with the client to produce advertising themes or slogans and may be involved in the marketing of the product or service. ...
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    Job Profile: PR Manager

    PR Manager Job Description: Public relations managers supervise public relations specialists. These managers direct publicity programs to a targeted audience. They often specialize in a specific area, such as crisis management, or in a specific industry, such as health care. They use every available communication medium to maintain the support of the specific group upon whom their organization’s success depends, such ...
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    Climb the Ad/Marketing/PR Career Ladder

    Climb the Ad/Marketing/PR Career Ladder
    Finally, your foot is in the door! But, now you’re thinking, “How can I get ahead?” Patience, patience grasshopper - It’s good to be motivated, but bear in mind, making your way up the career ladder takes time and, of course, hard work. But don't get discouraged! Check out these tips to make your climb a little easier. Trust us, the ...
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    Career Profile: Copywriter

    Job Description Copy writers are a very specialized type of writer. They prepare advertising copy for use in publications or for broadcasting and they write other materials to promote the sale of a good or service. They often must work with the client to produce advertising themes or slogans and may be involved in the marketing of the product or service. ...
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    Career Profile: Media Buyer

    Job Description Media planners gather information on the public’s viewing and reading habits, and evaluate editorial content and programming to determine the potential use of media such as newspapers, magazines, radio, television, or the Internet. The media staff calculates the numbers and types of people reached by different media, and how often they are reached. Media buyers track the media space ...
    Rated: +1
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    Career Profile: Art Director

    Job Description Art directors develop design concepts and review material that is to appear in periodicals, newspapers, and other printed or digital media. They decide how best to present information visually, so that it is eye catching, appealing, and organized. Art directors decide which photographs or artwork to use and oversee the design, layout, and production of material to be published. ...
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    Women Drawn to Marketing

    Are you a woman with an MBA who's looking to rise to the top in marketing? It turns out marketing is the preferred occupation of many aspiring businesswomen. But the attraction extends far beyond traditional perceptions. And strong quantitative skills, a good education, and a strong role model can help convert that attraction into professional success. Women Who Choose Marketing Clearly, ...
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    Career Profile: Web Designer

    Career Profile: Web Designer
    This article first appeared on Monster. The position of Web designer may be the glamour job of the Web-development field. Others involved in Web projects, such as information architects and programmers, hold jobs that many people just don't understand. By comparison, Web designers are involved in creating the icons, images, navigational tools and other features that give Web projects their public ...