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    Land a Job in Market Research

    Land a Job in Market Research
    No one wants to shoot in the dark. That’s why, when deciding whom to target for their products, senior executives want access to the most informative data available. How do they procure it? By hiring market and marketing researchers. “There’s a huge movement for marketing intelligence,” says Michael Giordano, marketing technology agent at Aquent, a marketing and creative staffing agency in ...
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    Why Stock Cover Letters Don't Work

    Why Stock Cover Letters Don't Work
    One of the undeniable wonders of computers and the Internet is the quantum personal efficiencies they've created for all of us. For example, think about how long it used to take to produce and send out cover letters and resumes. These days, if you use the same cover letter and resume for every job, you can literally apply for hundreds of ...
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    Job Profile: Advertising Sales Agents

    Job Description: Advertising sales agents—often referred to as account executives or advertising sales representatives—sell or solicit advertising primarily for newspapers and periodicals, television and radio, websites, telephone directories, and direct mail and outdoor advertisers. Because such a large share of revenue for many of these media outlets is generated from advertising, advertising sales agents play an important role in their success. ...
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    The Geographically Limited Job Search

    The Geographically Limited Job Search
    Peter Vogt / Monster Job hunting becomes harder than usual when you have to confine your search geographically. But you can find a job under such constraints with the right strategy. Start Sooner Rather Than Later, Especially If You're Moving After graduating from Brown University in 2004, Stephanie Harris looked for a job long distance for about four months, "doing interviews ...
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    Job Profile: Advertising

    Job Description: Most advertising firms specialize in a particular market niche. Some companies produce and solicit outdoor advertising, such as billboards and electric displays. Others place ads in buses, subways, taxis, airports, and bus terminals. A small number of firms produce aerial advertising, while others distribute circulars, handbills, and free samples. Many agencies have created units to serve their clients’ electronic ...
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    Job Profile: Market Researcher

    Job Description: Market and survey researchers gather information about what people think. Market, or marketing, research analysts help companies understand what types of products people want and at what price. They also help companies market their products to the people most likely to buy them. Gathering statistical data on competitors and examining prices, sales, and methods of marketing and distribution, they ...
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    Job Profile: Marketing Manager

    Job Profile: Marketing Manager
    Job Description: Marketing managers develop the firm’s marketing strategy in detail. With the help of subordinates, including product development managers and market research managers, they estimate the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets—for example, business firms, wholesalers, retailers, government, or the general public. Marketing managers develop pricing strategy to ...
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    MediaBuzz's Resume Guide

    MediaBuzz's Resume Guide
    Having trouble figuring out how to structure your resume? Should it be one page or two? What should be included? Fitting all of your job experience onto one piece of paper can be a daunting task. Figuring out what will grab an employer's attention makes it even harder. But MediaBuzz can help. We've gathered tips from top experts, ranging from "How ...
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    How to Make Your Resume Recession-Ready

    How to Make Your Resume Recession-Ready
    Joe Turner | Monster Career Advice While you shouldn’t let the hysteria about today's economy derail your job hunt, you will have to get smarter in your job search strategy. How? By revising your tactics to include a more solution-selling approach to make your value clear to potential employers. You must always answer the question, "What's in it for them?" not, ...
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    5 Resume Mistakes You Can't Make

    5 Resume Mistakes You Can't Make If you're looking for a job and your resume isn't close to perfect, you're in trouble. No amount of personality, speaking ability, or interview skills will help you if the first foot you put forward is a bad resume. Many people are facing the prospect of finding a new job. And some are even contemplating ...
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    Marketing Resume Tips Build Your Personal Brand

    Marketing Resume Tips Build Your Personal Brand
    Kim Isaacs, Monster As a marketing professional, you know the importance of branding a product or company. By applying this same strategy, you can use your resume to build your own brand to differentiate yourself from the competition (other job seekers), convey your value (how you benefit employers) and generate results (interviews). Follow these tips. h4. Use Your Resume as a ...
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    Expert Advice: Getting International Experience

    Question: I am an international Business major. I speak two languages and have 5 years of marketing, sales and management experience. My ultimate goal is to be involved in International Brand management or International Marketing/Advertising field. It is extremely difficult to get my foot in the door because nobody wants to hire somebody without international experience. But how am I supposed ...
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    Race, Sex and Religion on Your Resume

    Race, Sex and Religion on Your Resume
    By Kim Isaacs | Monster Contributing Writer You're probably aware that hiring managers cannot ask discriminatory questions during interviews. But this legal protection isn't too useful in preventing discrimination before the interview. If your resume contains personal information unrelated to your job target -- your race, nationality, ethnicity, religion, sexual orientation, etc. - you might fall victim to discrimination, even ...
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    Expert Advice: Marketing Positions Focusing on SEM Experience

    Question I have noticed more and more Marketing positions focusing on SEM experience. Is this a skill that has become mainstream? If so, do you recommend a place where one can get certified while continuing to work full time? What other additional skills would you recommend learning to stay ahead of the trends in Marketing these days? Answer While not always ...
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    Expert Advice: Advanced Skills After Marketing Degree

    Question: I have a bachelors degree in marketing. Which advanced skills do you suggest I obtain to increase my value as a marketer? Answer: An MBA is always considered beneficial. If you are able to continue your education and gain this accreditation it will only increase your success within your chosen field. Also, depending on your area of expertise within Marketing, ...
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    Sell Yourself with Sales Resume Tips

    Sell Yourself with Sales Resume Tips
    You're a natural at selling products or services for your employer, so why is it so hard to sell yourself on your resume? Don't worry, because you can turn your drab resume into a powerful sales tool. h4. Start with a High-Impact Sales Pitch Sales resumes need to be results-oriented, emphasizing how you contributed to your employer's bottom line. Start by ...
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    Expert Advice: Hard Copy vs Electronic Resume

    Expert Advice: Hard Copy vs Electronic Resume
    Question Resumes are primarily submitted electronically via websites or e-mail. Could I help set my resume apart by submitting an electronic version and a duplicate hard copy enclosed in a presentation folder through the mail? Or, do resumes that arrive through postal mail seldom arrive in the hands of the appropriate hiring manager or have no additional impact at all? Answer ...
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    15 Toughest Interview Questions (and Answers!)

    1. Why do you want to work in this industry? Bad answer: “I love to shop. Even as a kid, I spent hours flipping through catalogs.” Don’t just say you like it. Anyone can do that. Focus instead on your history with that particular industry, and if you can, tell a success story. Good answer: “I've always loved shopping, but my ...
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    Expert Advice: Marketing Organizational Structure for Consumer Product Companies

    Expert Advice: Marketing Organizational Structure for Consumer Product Companies
    Question What is the common marketing organizational structure for consumer products companies? Answer Consumer products companies are typically divided by both brand and function. In other words, two people might work on Dove bar soap, but one is in marketing and one is in product supply. In each function, there are different layers of management. In the Brand function, for example, ...
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    Expert Advice: Future Marketing Jobs

    Expert Advice: Future Marketing Jobs
    Question: Do you have any information about marketing jobs that companies will be demanding in the future? What types of jobs, in other words, will be in greatest demand? Examples might include B2B Marketing, Product Development, Brand Management, Hi-Tech Marketing, Market Research, Marketing Communications, etc. Answer Wow, very broad question. I would say that there will be demand for professionals in ...