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8 Ways Ad Agencies Keep Employees Happy

Paul S. Gumbinner / AdAge



There is an unwritten contract between every employer and every employee. It goes like this: “You take care of me, and I will take care of you.” For the worker, it means that he or she will work hard, meet or exceed expectations and get along well with supervisors, subordinates and others. For employers, it means providing an atmosphere that fosters growth and learning, and provides opportunities for advancement and a nice work environment. When this equation gets out of balance, people look for a new job.

Given the tough economic environment, many companies, not just advertising agencies, have forgotten their end of the bargain. The following observations and comments are based on countless interviews conducted with agency people at all levels. One thing is clear: Money is not the real issue.

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