Expert Advice: Hard Copy vs Electronic Resume
American Marketing Association
Resumes are primarily submitted electronically via websites or e-mail. Could I help set my resume apart by submitting an electronic version and a duplicate hard copy enclosed in a presentation folder through the mail? Or, do resumes that arrive through postal mail seldom arrive in the hands of the appropriate hiring manager or have no additional impact at all?
Answer I would always suggest checking a company’s website prior to submitting your resume or making a call to ensure that you have the correct contact for your needs – for example the VP of Marketing or the HR Manager. Nothing is more impactful then a clear, concise resume sent directly into somebody’s Inbox. It is questionable in this technological age as to how impactful a hard copy of a resume really is. If your resume impresses a Hiring Manager or Account Manager in a recruitment firm, then they will want to be able to circulate your details to potential employers. At Aquent we suggest keeping your resume to two pages wherever possible, in digital format, and highlighting relevant experience and brands along with profession certification and higher education where applicable. Perhaps keep the hard copy in the presentation folder for the day of your interview!
Featured Expert: Joanne Hall, AQUENT
I came to the Aquent Marketing team with 9 years of International Brand Management experience within packaged goods and the film and entertainment industries. I now use my hands on knowledge of marketing in my role as an Account Manager, placing the cream of the marketing crop with the biggest and brightest players in brand, communications, analytics and public relations.