Career Resources >> Browse Articles >> Entering the Marketing, Advertising or PR Field

How to Become a Marketing/Advertising/PR Professional

Step 2: Find your niche.

Congratulations! By this point in your job-journey, you probably have a good idea about what you’d like your chosen medium to be, as well as, an assessment of your chief skills, personality traits, interests, strong-suits etc. Now that you have that settled, it’s time to set your sights on narrowing down to positions in your media industry.

There are very few types of organizations in the country or world for that matter that do not need or use marketing, advertising or public relations in some form. Opportunities exist in a wide array of companies and businesses, not-for-profit organizations, television and radio stations, publications, political parties, schools and governmental entities as well as online business and websites. Choosing the right one for you can be very exciting.