Confessions of an Account Exec: Influencing Your PR Stock Value
Bridget M. Forney | MediaBuzz
Public relations specialists held about 275,200 jobs nationally in 2008 according to the United States Bureau of Labor Statistics. The good news is that the employment of public relations specialists is expected to grow 24 percent from 2008 to 2018, much faster than the average for all occupations (US Bureau of Labor Statistics). The bad news is the number of PR aspirants is growing faster than new job openings in the industry.
The competition is fiercer than ever. While a college degree and related skill set are helpful, you’ll need more to make an impact. It takes a lot of work to get into PR, but it takes even more to stay there. Whether a novice PR student, a professional intern at a major PR firm or already in your first entry-level PR job, professional development is what will keep you in the industry.
Professional development in any industry is crucial to advancing in company hierarchy, but in PR, it isn’t optional – it’s mandatory. Today’s ever-changing public relations landscape doesn’t allow much room for stagnancy. With the amplification of the social media influence and public relations 2.0 upon us, professional development comes with the PR executive territory.
Here are a few ways you can influence the value of your PR stock:
Network, network, network! Connections can sometimes get you in the game, but they will always keep you there. Establishing and maintaining relationships with your clients, local media influencers and business leaders will broaden your network and make you a stronger PR professional.
Read everything you can get your hands on. As a professional in the public relations industry, you should constantly be reading books, magazines and newspapers. Aside from the standard newspaper and magazine reads to brush up on your beats and journalists, reading books will always make you smarter about your practices. Putting the Public back in Public Relations by Brian Solis and Deirdre Breakenridge immediately comes to mind.
The median salary for a public relations specialist is about $35,000. Professional development could get that money in your hand faster than you think.